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Do Not Track group should give up, departing online ad reps say

A key stakeholder is pulling out of talks to create a “do not track” list similar to the popular do not call lists that prevent telemarketers from calling people at home. The decision by the Digital Advertising Alliance (DAA) to leave the talks is likely to lead to legislation that would impose a do not track list on Internet companies to prevent them from tacking every click by consumers online.

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