Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017
October 13, 2016
The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The DAA cross-device guidance will be independently enforced by the Council of Better Business Bureaus (CBBB) and the DMA, which provide ongoing independent oversight of the DAA Principles.
