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DAA Begins Onboarding Companies to Use CCPA Opt-Out Tools

The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools. The DAA’s CCPA Opt-Out Tools provide consumers a clear and recognizable mechanism to express cross-industry choices around the sale of their personal information.

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