Cross-Device Tracking: An FTC Staff Report
January 26, 2017
On January 23, the Federal Trade Commission (FTC) released “Cross-Device Tracking: An FTC Staff Report,” which explains how cross-device tracking is used to track consumers across multiple devices, sets out the benefits and challenges of tracking, and discusses industry efforts to manage these challenges, as well as outlines recommended best practices with respect to transparency, choice, and security. The report follows the FTC’s November 2015 Cross-Device Tracking Workshop, an information-gathering event attended by various organizations, academics, industry experts, and consumer advocates.
