Commentary: Ad Industry: FCC Shouldn’t Break A Privacy Model That Works

Sometimes good government policy is as simple as a schoolyard aphorism: If it ain’t broke, don’t fix it. The Federal Communications Commission is close to finalizing a rule-making to regulate the free and open Internet that would impose new standards on Internet Service Providers. One element of that proposed rule could damage today’s widely accepted approach to digital privacy by expanding the definition of “sensitive information” to cover nearly all digital activities.