Update on the 2020 NAI Code
December 19, 2019
After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten
Blog
Update on Viewed Content Advertising
October 29, 2019
The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered
Audience-Matched Advertising Opt Out Member Guidance
October 23, 2019
The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and
NAI Consumer Survey on Privacy and Digital Advertising
October 22, 2019
The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy. The survey results feature three key findings: Consumers have significant
2018 Annual Compliance Report Released
August 30, 2019
The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI
The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry
July 10, 2019
The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and
NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration
June 21, 2019
IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations
Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance
May 14, 2019
Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman
NAI Announces Leadership Role to Promote Robust Federal Privacy Law
April 8, 2019
Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America. The mission of the
How the NAI Protects Consumers’ Sensitive Information in Digital Advertising
February 27, 2019
Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially
Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy
February 7, 2019
Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of
How the NAI Helps Protect Consumer Location Data
December 14, 2018
In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use
Summary of First FTC Hearing on Competition & Consumer Protection in the 21st Century
September 17, 2018
On Thursday, September 13th , the FTC began its Hearings on Competition and Consumer Protection in the 21st Century. It was the first in a series of hearings on whether
Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance
April 23, 2018
The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken
NAI Consumer Survey: Digital Advertising, Online Content, and Privacy
April 9, 2018
In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this