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Best Practices: Non-Marketing Uses of Data

June 23, 2020
The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes.” While the NAI Code addresses members’ activities regarding the collection of consumer data as it relates to Tailored Advertising or Ad Delivery and Reporting (ADR), this document provides members
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A Productive Spring for the NAI Compliance Team

June 18, 2020
The Network Advertising Initiative (NAI) compliance team has had a productive spring, publishing the 2019 Annual Report, commencing the 2020 compliance review process, as well as working with members and the broader digital advertising industry to prepare for the enforcement of a number of new requirements, including just-in-time notice tied to the collection of Precise
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NAI Statement on the Final Proposed Regulations for the CCPA

June 9, 2020
Last week, the California Office of the Attorney General (OAG) released final proposed regulations (Regulations) to implement the California Consumer Privacy Act (CCPA), drawing to an end a rulemaking process that has spanned over a year near to an end. During this process, the OAG solicited comments on three distinct versions of the proposed regulations
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Join Us for the NAI ‘Reach the Summit’ Virtual Event Series

June 2, 2020
Event 2: “NAI 2020 Compliance Review Priorities and Hot Topics” Thursday, June 4, 2020  2:00 – 3:00 PM EDT  Register here.  The NAI is about to embark on its 2020 Annual Compliance Review of member companies. As this is the first year of reviews under the all new 2020 Code of Conduct, please join us
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Clarifying Transparency Requirements in Guidance for NAI Members

April 27, 2020
In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are pleased that this document has provided some much needed clarity regarding the NAI’s restrictions on tailoring advertisements related to health conditions. One area where some
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NAI Releases Updated Imprecise Location Guidance

March 5, 2020
In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to meet the evolution of technology and business practices, as well as consumer expectations, and to reflect the goals of policymakers and other stakeholders.  Today, the
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Update on the 2020 NAI Code

December 19, 2019
After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten days, on January 1st, 2020, placing a number of new requirements in the areas of Tailored Advertising and Ad Delivery and Reporting on NAI members.
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Update on Viewed Content Advertising

October 29, 2019
The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered activity under the NAI Code, enforced on January 1, 2019. The addressable or advanced television space is still a nascent and developing technology, with a
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Audience-Matched Advertising Opt Out Member Guidance

October 23, 2019
The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and applications, as well as on covered devices. One result of the 2020 NAI Code’s expanded scope is that offline data onboarded for use in tailoring
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NAI Consumer Survey on Privacy and Digital Advertising

October 22, 2019
The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy.  The survey results feature three key findings: Consumers have significant online privacy concerns that are primarily driven by bad actors, such as hackers.  Consumers strongly favor ad-supported media and online services over those that require
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2018 Annual Compliance Report Released

August 30, 2019
The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI staff found that some member companies had various non-material violations of the Code, these members actively worked with NAI staff during the course of the
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The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

July 10, 2019
The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and careful consideration by all ad tech companies that process personal data of EEA (European Economic Area) residents. Overall, the ICO’s measured and iterative approach is
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