How to Opt Out Understanding Digital Advertising Consumer Input & Feedback Search Contact

About the NAI

Self-Reg Framework

How to Join

About the NAI

Working Group Participants

Self-Reg Framework

Annual Report 2025

Self-Regulatory Framework

Privacy Principles for Members

Privacy Review Program

Guidance, Standards & Best Practices

FAQs

Public Policy Updates

Press Releases

Blog

Events

How to Join

NAI Membership Benefits

Join the NAI

For Members

How to Opt Out

Understanding Digital Advertising

Consumer Input & Feedback

Contact

Home Policy & News

Blog

How to Opt Out

Blog

The Status of Opt-In Consent Requirements

April 1, 2016

Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising,

Special Assistant Attorney General of California Justin Erlich Joins Lineup of Summit Speakers

March 9, 2016

We are very pleased to announce that Justin Erlich, the special assistant attorney general to California Attorney General Kamala Harris, will join us at the upcoming NAI Summit in San

FTC Director Jessica Rich to Headline Upcoming NAI Summit

February 26, 2016

We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on

NAI in 2016: A Look Ahead

February 8, 2016

Wow! Is it already February? It’s hard to believe that the holidays, CES, and a major DC blizzard are now in the rear view mirror! Here at NAI, we are

Starting Points for Sensitive Data: NAI Requirements and Best Practices for Health-Related Targeting

January 15, 2016

As detailed in previous blog posts on this topic, the Network Advertising Initiative (NAI) believes that the collection and use of “Sensitive Data” – particularly health or medical information – raise unique

Report on the FTC Cross-Device Tracking Workshop

December 14, 2015

NAI was honored to represent our members and serve as an industry voice at the recent Federal Trade Commission (FTC) Cross-Device Tracking Workshop held on November 16 in Washington, DC. As described

NAI Summit 2016 Announced

December 8, 2015

OMB Announces New Federal Privacy Council; Lauds Work of Former NAI President Marc Gorman

December 4, 2015

The Office of Management and Budget Director Shaun Donovan delivered a speech this week during the Federal Privacy Summit in Washington, DC. During the speech, which focused on the Obama Administration’s efforts

The NAI Board: 14 Privacy and Digital Advertising Sector All-Stars

November 6, 2015

The 2015 NAI Board of Directors recently met in New York to discuss policy priorities for the upcoming year. We thought it was timely to take a closer look at

Parrable Joins NAI

September 21, 2015

Parrable is thrilled to have been recently admitted as a member of the Network Advertising Initiative (NAI), the self-regulatory organization dedicated to responsible data collection and its use for digital

Guest Blog: Self-Regulation Through Innovation

July 2, 2015

In the few weeks since the close of this year’s NAI Summit, I have had the opportunity to reflect on the event and I’d like to share a few thoughts

5 Takeaways from NAI Summit 2015

June 5, 2015

As we wrote last week, NAI Summit 2015 was a huge success! Having joined NAI in March, this was my first Summit as CEO. A few reactions: I was encouraged by

NAI Summit 2015 was a Huge Success

May 28, 2015

Attachment Size leigh_freund_opening_remarks_2015_nai_summit.pdf 207.71 KB jeanette_fitzgerald_speech.pdf 198.8 KB kelly_welsh_remarks.pdf 29.63 KB We are pleased to report that the 2015 NAI Summit was a great success! The day-long event featured five

Today – NAI Summit in NYC

May 21, 2015

The NAI Summit is taking place today in New York City. Follow us live on Twitter @NAI and #NAISummit.

Moving Beyond Cookies: A Collective Effort of NAI Members

May 18, 2015

For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for