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The Status of Opt-In Consent Requirements

April 1, 2016
Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising, as well as in Retargeting. We provided more direction on this topic in 2015 with the release of the Guidance for NAI Members: Determining Whether Location
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FTC Director Jessica Rich to Headline Upcoming NAI Summit

February 26, 2016
We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on April 13 in San Francisco. Ms. Rich is a well-respected expert in privacy and data protection whose appointment as bureau director at the FTC in
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NAI in 2016: A Look Ahead

February 8, 2016
Wow! Is it already February? It’s hard to believe that the holidays, CES, and a major DC blizzard are now in the rear view mirror! Here at NAI, we are busy on many fronts. We are invigorated by the start of a new year and are excited for the challenges and opportunities that 2016 will
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Starting Points for Sensitive Data: NAI Requirements and Best Practices for Health-Related Targeting

January 15, 2016
As detailed in previous blog posts on this topic, the Network Advertising Initiative (NAI) believes that the collection and use of “Sensitive Data” – particularly health or medical information – raise unique privacy concerns that merit special attention by our members. While targeted health or medical marketing information can offer important benefits to the recipient, we believe
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Report on the FTC Cross-Device Tracking Workshop

December 14, 2015
NAI was honored to represent our members and serve as an industry voice at the recent Federal Trade Commission (FTC) Cross-Device Tracking Workshop held on November 16 in Washington, DC. As described by the FTC, the workshop was organized to “examine the practice of collecting data through [multiple] devices and the potential wide-ranging effects on consumer privacy.”
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The NAI Board: 14 Privacy and Digital Advertising Sector All-Stars

November 6, 2015
The 2015 NAI Board of Directors recently met in New York to discuss policy priorities for the upcoming year.  We thought it was timely to take a closer look at these privacy and digital advertising sector experts who represent a diverse cross-section of NAI’s 100 plus member companies. These leaders have excellent reputations and a
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Parrable Joins NAI

September 21, 2015
Parrable is thrilled to have been recently admitted as a member of the Network Advertising Initiative (NAI), the self-regulatory organization dedicated to responsible data collection and its use for digital advertising. Our proprietary technology platform provides a brand new way for advertisers, publishers and their technology partners to maintain state on computers and mobile devices.
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Guest Blog: Self-Regulation Through Innovation

July 2, 2015
In the few weeks since the close of this year’s NAI Summit, I have had the opportunity to reflect on the event and I’d like to share a few thoughts about my experience. The Summit left me reinvigorated and amazed by the collective work we’re doing to advance the causes of effective digital advertising and
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5 Takeaways from NAI Summit 2015

June 5, 2015
As we wrote last week, NAI Summit 2015 was a huge success! Having joined NAI in March, this was my first Summit as CEO. A few reactions: I was encouraged by the extremely high energy throughout the day-long event. I was impressed by the commitment our member companies have shown and continue to show to NAI
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NAI Summit 2015 was a Huge Success

May 28, 2015
Attachment Size  leigh_freund_opening_remarks_2015_nai_summit.pdf 207.71 KB  jeanette_fitzgerald_speech.pdf 198.8 KB  kelly_welsh_remarks.pdf 29.63 KB We are pleased to report that the 2015 NAI Summit was a great success!  The day-long event featured five panel discussions on timely and wide-ranging topics (See the full agenda here) as well as a keynote presentation from U.S. Department of Commerce General Counsel Kelly
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Moving Beyond Cookies: A Collective Effort of NAI Members

May 18, 2015
For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for NAI Members: Use of Non-Cookie Technologies for Interest Based Advertising Consistent with the NAI Code of Conduct, we are proud to add to this legacy
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