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NAI Releases New Cross-Device Guidance

May 22, 2017
The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance).  The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect on June 19, 2017 after a brief implementation period. What to Know Now The Guidance formally brings the linking of devices for ad targeting purposes
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Five Takeaways from a Fireside Chat with FTC Acting Chairman Maureen Ohlhausen

April 26, 2017
On Wednesday, April 19, 2017 the International Association of Privacy Professionals (IAPP) hosted a fireside chat with Federal Trade Commission Acting Chairman Maureen Ohlhausen as part of their annual Global Privacy Summit in Washington, DC. The discussion, moderated by former Federal Trade Commission Commissioner Julie Brill, covered a number of areas of interest to NAI members. Outlined below
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New Choice Tools Available Now: What You Need to Know

April 12, 2017
We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now!  Rolled out jointly with the Digital Advertising Alliance (DAA), the tools (initially launched in beta) are the first to offer user choice for both cookie-based and non-cookie technologies for
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Coalition for Better Ads Releases Initial Better Ads Standards

March 22, 2017
Originally posted at www.betterads.org Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on
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5 Things to Know from an IAPP DC KnowledgeNet Chapter Meeting

March 2, 2017
On Monday, February 27, 2017 the IAPP hosted a DC KnowledgeNet chapter meeting at the offices of Reed Smith LLP. The meeting included a panel discussion featuring federal and state regulators on emerging 2017 policy and legal trends in the area of data privacy and security. Panel participants were: Maneesha Mithal, Associate Director, Bureau of
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Member Update

February 10, 2017
by William Lee and Grant Nelson FTC News |> FTC penalizes Vizio for unfair and deceptive data collection practices Smart TV manufacturer, Vizio, has settled with the FTC and New Jersey Attorney General for $2.2 million for collecting sensitive TV viewing data without affirmative opt-in consent. The settlement also requires that Vizio delete its old data and
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Member Update

February 8, 2017
NAI News |> NAI’s First Ever Privacy Hackathon: May 2017 The NAI is hosting its first privacy hackathon, bringing together hackers of all stripes: designers, programmers, and lawyers to think about privacy solutions. We encourage companies to use the opportunity to focus on privacy for a bit, and we won’t be requiring anyone to open
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Member Update

February 6, 2017
NAI and DAA News |> New NAI Industry Opt Out Tool Goes Live February 15th Early this year, NAI will be launching the next version of the NAI opt-out tool, which will feature a significantly improved consumer experience, easy to understand instructions, and the ability for companies to present consumers with notice and choice regarding
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PrivacyCon 2017 NAI Insights: Trackers, Cross-Device, and Machine Learning Techniques Brought to the FTC’s Attention

January 20, 2017
by William Lee and Grant Nelson The FTC held PrivacyCon 2017 on Thursday, January 12th. Eighteen researchers were selected from about 70 submissions to present their findings to attendees and participate in short audience Q&A. The presentations were delivered through 5 sessions: “Internet of Things and Big Data,” “Mobile Privacy,” “Consumer Privacy Expectations,” “Online Behavioral
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NAI Joins Coalition to Improve Ad Experience for Consumers

October 7, 2016
NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers’ experience with online advertising, leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.  NAI member companies have long believed
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Summit Summary: My Five Takeaways from the 2016 NAI Summit

April 28, 2016
I am pleased to report that our 2016 NAI Summit was a huge success!  It was great to see so many of our members at our first West Coast Summit in San Francisco, California. The venue, the weather, the compelling programming – everything was terrific! I have a few favorite moments and some thoughts about
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NAI Annual Compliance Report Published

April 11, 2016
The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am proud to announce that we published today. The Report is based on findings from the NAI staff’s comprehensive monitoring processes during the 2015 compliance period
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