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How the NAI Protects Consumers’ Sensitive Information in Digital Advertising

February 27, 2019
Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially sensitive, and the NAI agrees that any potential misuse of sensitive information, in advertising or otherwise, raises serious privacy concerns. The protection of sensitive data
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How the NAI Helps Protect Consumer Location Data

December 14, 2018
In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use of precise location information by mobile apps that deserve close attention by all parties in the mobile ecosystem, including the advertising technology industry.   The
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Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance

April 23, 2018
The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken notice. With the growth of data-enabled television comes privacy concerns, and the NAI commenced a working group to develop standards for NAI members demonstrating responsible
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Member Viewpoint: ShareThis

February 14, 2018
A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis GDPR is Coming. Are You Ready For a New Era of Compliance? The impending arrival of The General Data Protection Regulation (GDPR) from the European Union means that companies have to take consumer privacy more seriously than ever before. But there’s a problem. According to
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Postcards from London

December 5, 2017
NAI’s travel bonanza is continuing at the start of this holiday season.  This postcard comes from London, where the city is alight with holiday decorations and abuzz with the news of a royal engagement. I’m writing with news that is more regulatory than regal, but it is still important!  Last week, the IAB Europe published
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Brussels, Beer, and Better European Privacy Regulations

November 29, 2017
Greetings from Brussels, the land of French fries and beer, and now the epicenter of fierce efforts to achieve compliance with the historic European privacy regulation, the General Data Protection Regulation (GDPR). I had the privilege of representing NAI members at two major privacy events in Brussels: the in-person meeting for the IAB Europe’s GDPR
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Postcards from Hong Kong

October 13, 2017
你好 Hello from Hong Kong! The second installment of our “Postcards from…” series comes from the other side of the world at the Shangri-La Kowloon in Hong Kong where I was privileged to represent NAI member companies during the 39th Annual International Conference of Data Protection and Privacy Commissioners on September 25-29, 2017.  The event
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IAB GDPR Webinar Series: First Webinar

September 26, 2017
On the 28th of September at 10am ET, IAB Europe will hold the first in a series of webinars on the General Data Protection Regulation (GDPR), the new EU data protection law which will come into force on the 25 May, 2018. Since the beginning of the year, IAB Europe has been working with members in their
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Robust Self-Regulation: The Role of the NAI Compliance Report

September 18, 2017
“Robust self-regulation” – What does it mean?   The answers can be found in NAI’s annual Compliance Report, the yearly review of our members’ adherence to the NAI Code of Conduct and Mobile Application Code (Codes). The NAI Compliance Report is the culmination each year of our most important program, the compliance process. The NAI
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NAI 2016 Annual Compliance Report FAQs

August 16, 2017
NAI 2016 Annual Compliance Report FAQs 1. What is the annual NAI compliance Report? The NAI and its members invest enormous resources towards working to ensure that consumer choices are honored and data privacy is respected through a rigorous compliance and robust enforcement process.  The report provides to the public the results of the NAI’s
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NAI Featured in DatingAdvice.com Article on Sensitive Data and Consumer Privacy

June 5, 2017
NAI was featured today on DatingAdvice.com in an article, The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent, that focuses on the role NAI plays in promoting responsible data collection and consumer privacy. “The Network Advertising Initiative (NAI) recognizes the need for discretion as well as personalization in online advertising,”
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