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2018 Annual Compliance Report Released

August 30, 2019

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI staff found that some member companies had various non-material violations of the Code, these members actively worked with NAI staff during the course of the

The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

July 10, 2019

The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and careful consideration by all ad tech companies that process personal data of EEA (European Economic Area) residents. Overall, the ICO’s measured and iterative approach is

NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration

June 21, 2019

IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations across the EU and U.S. The NAI had a strong presence this year. NAI President and CEO, Leigh Freund, led a panel on the challenges

Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance

May 14, 2019

Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman

NAI Announces Leadership Role to Promote Robust Federal Privacy Law

April 8, 2019

Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America. The mission of the Coalition is to promote a transformative, robust U.S. privacy framework that would set forth clear, enforceable and nationwide consumer privacy protections, establish new prohibitions on

How the NAI Protects Consumers’ Sensitive Information in Digital Advertising

February 27, 2019

Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially sensitive, and the NAI agrees that any potential misuse of sensitive information, in advertising or otherwise, raises serious privacy concerns. The protection of sensitive data

Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy

February 7, 2019

Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of data collection practices and users’ desire for greater transparency and control. However, in today’s digital driven economy, “one size fits all” legislation will most likely

How the NAI Helps Protect Consumer Location Data

December 14, 2018

In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use of precise location information by mobile apps that deserve close attention by all parties in the mobile ecosystem, including the advertising technology industry. The

Summary of First FTC Hearing on Competition & Consumer Protection in the 21st Century

September 17, 2018

On Thursday, September 13th , the FTC began its Hearings on Competition and Consumer Protection in the 21st Century. It was the first in a series of hearings on whether recent economic, business, technological, or international developments require changes to the FTC’s competition and consumer protection enforcement priorities. The series will provide the FTC with

Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance

April 23, 2018

The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken notice. With the growth of data-enabled television comes privacy concerns, and the NAI commenced a working group to develop standards for NAI members demonstrating responsible

NAI Consumer Survey: Digital Advertising, Online Content, and Privacy

April 9, 2018

In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this chance to learn more about consumer opinions, we sent out a survey that obtained the responses of 10,000 U.S. consumers to find out more about

Member Viewpoint: ShareThis

February 14, 2018

A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis GDPR is Coming. Are You Ready For a New Era of Compliance? The impending arrival of The General Data Protection Regulation (GDPR) from the European Union means that companies have to take consumer privacy more seriously than ever before. But there’s a problem. According to

Postcards from London

December 5, 2017

NAI’s travel bonanza is continuing at the start of this holiday season. This postcard comes from London, where the city is alight with holiday decorations and abuzz with the news of a royal engagement. I’m writing with news that is more regulatory than regal, but it is still important! Last week, the IAB Europe published

Brussels, Beer, and Better European Privacy Regulations

November 29, 2017

Greetings from Brussels, the land of French fries and beer, and now the epicenter of fierce efforts to achieve compliance with the historic European privacy regulation, the General Data Protection Regulation (GDPR). I had the privilege of representing NAI members at two major privacy events in Brussels: the in-person meeting for the IAB Europe’s GDPR

Postcards from Hong Kong

October 13, 2017

你好 Hello from Hong Kong! The second installment of our “Postcards from…” series comes from the other side of the world at the Shangri-La Kowloon in Hong Kong where I was privileged to represent NAI member companies during the 39th Annual International Conference of Data Protection and Privacy Commissioners on September 25-29, 2017. The event