Skip to content Features NAI in Article on Privacy in Interest-Based Advertising

The collection of consumer data by advertisers scaled to new heights in the 1990s as the growth of digitization generated a boom in the amount of consumer data available. Recognizing the need for a regulating body, a coalition of third-party advertising technology companies formed the Network Advertising Initiative (NAI) in 2000, with the mission to promote responsible business and data management behaviors. Today, the NAI regulates industry best practices by creating, maintaining, and enforcing a strict code of conduct for its 100+ members, including giants like Google and Microsoft. In addition, the NAI helps maintain consumer choice by providing the Choice Tool, a simple platform that allows consumers to opt-out of data collection by NAI members for the purpose of interest-based advertising.

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