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Broadband Privacy Proposal Threatens To ‘Severely Burden’ Consumers, ANA Says

The Federal Communications Commission’s proposed broadband privacy rules may “severely burden” consumers by subjecting them to a deluge of requests to consent to online behavioral advertising. That’s according to the Association of National Advertisers, which this week filed a new round of comments criticizing the proposal. The potential rules, put forward earlier this year by FCC Chairman Tom Wheeler, would require broadband providers to obtain people’s opt-in consent before using their Web activity to decide which ads to serve.

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