admin, Author at The NAI: Network Advertising Initiative

NAI Executive Director – Let’s Talk Privacy

February 28, 2012

I’m two months into my tenure as executive director of the Network Advertising Initiative, a coalition of over 85 leading online advertising companies committed to developing and enforcing industry best

Former FTC Privacy Chief Takes On Online Advertisers… By Joining Them

February 15, 2012

NAI To Update Code and Site, Broaden The Discussion in 2012

February 15, 2012

Marc Groman is only a few months into his tenure as executive director and general counsel to the Network Advertising Initiative. He already has plans in place to update some

More Ad Networks Get Good Privacy Report Card

February 14, 2012

The number of ad networks complying with the Network Advertising Initiative’s strict online privacy code nearly doubled from 2010 to 2011, according to NAI’s annual report. The report covers the

NAI: Behavioral Targeting Opt-Outs Nearly Double In 2011

February 14, 2012

More than 8 million Web users visited the site operated by privacy self-regulatory group Network Advertising Initiative last year, while more than 800,000 opted out of online behavioral advertising, the

NAI Releases Results of 2011 Compliance Review

February 14, 2012

Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging.

Happy Privacy Day from the NAI!

January 26, 2012

Advertising makes possible much of the content on the Internet. Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs

A commitment to action

November 28, 2011

Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We

Online Advertising Group Hires New Chief

November 17, 2011

Cross-Industry Program Broadens Scope of Self Regulation

November 7, 2011

Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data. The Multi-Site Data Principles go beyond behavioral advertising,

An Update on NAI Compliance

October 20, 2011

While the NAI’s work on compliance remains ongoing for 2011, we wanted to provide an update on the results of the NAI review initiated following a July blog posting by a researcher

House Commerce Committee Examines Consumer Privacy Attitudes

October 18, 2011

Last Thursday, the Subcommittee on Commerce, Manufacturing and Trade of the House Energy & Commerce Committee held a hearing entitled “Understanding Consumer Attitudes About Privacy.”

Moving the Goal Posts Without Changing the Rule Book

July 14, 2011

Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online

Turning a large ship

June 7, 2011

Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem

Measuring A Glass As It Fills Up

March 31, 2011

A study released yesterday by several privacy researchers outlines the authors’ efforts to assess the notice and compliance requirements implemented by the NAI and Digital Advertising Alliance (DAA) as part of our