Apple To Require Apps To Seek Users’ Permission For Tracking
June 23, 2020
Apple’s upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users.
With the new operating system, Apple will inform consumers when an app wants to track them for ad purposes, and will ask people to either allow or prohibit tracking by that app. iOS14 is expected to roll out in September.
