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Advertising trade groups deeply concerned about Apple’s cookie blocker

Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies in the US concerned the current economic internet will be ‘sabotaged.’
The feature, called Intelligent Tracking Prevention will override and replace user cookie preferences with a set of Apple-controlled standards, limiting how advertisers and websites can track users across the internet by putting in place a 24-hour limit on ad retargeting.

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