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Ad Trade Letter on Montana SB 242

On behalf of the advertising industry, we oppose Montana SB 242, and we offer the following comments summarizing our concerns with the proposed legislation. SB 242 would cause significant confusion and frustration for Montana consumers and businesses and would hinder vital uses of location data that serve important public interests to the benefit of Montanans. We therefore ask the Montana House Judiciary Committee (“Committee”) to decline to move forward with this legislation as currently written.

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