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Ad industry complains Apple Safari update is ‘unilateral and heavy-handed’ against tracking

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple’s Safari browser, claiming that a new feature — “Intelligent Tracking Prevention” — will hurt both them and the public.
The technology’s restrictions on cookies, including a 24-hour limit on ad retargeting, are “opaque and arbitrary” and could impact the “infrastructure of the modern internet,” Ad Week quoted the letter as saying. Some of the groups behind the statement include the Interactive Advertising Bureau, the American Advertising Federation, and the Data and Marketing Association.

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