Ad Industry Bashes FCC’s Privacy Proposal

The Federal Communications Commission’s proposed broadband privacy rules are unnecessary and would exceed statutory authority,” a coalition of major ad industry groups said Wednesday in a letter to lawmakers. The letter, signed by groups including the Direct Marketing Association, Interactive Advertising Bureau, Association of National Advertisers and American Association of Advertising Agencies, comes one day before all five members of the FCC are slated to testify at a Senate Commerce Committee oversight hearing.