Ad Groups send an Open Letter to Apple Objecting to the new “Intelligent tracking prevention” Setting in Safari

One of the little known features coming to macOS High Sierra and iOS 11 is called “Intelligent tracking prevention” that is reportedly made possible due to Apple’s greater use of machine learning in the updated version of Safari. Apple’s SVP of Software Engineering made this feature known during the WWDC conference held back in June. Federighi noted that “When you go to buy something, suddenly everywhere you go on the web it follows you around. It kind of feels like you’re being tracked – and that’s because you are.”