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Ad Groups Press FCC To Revisit Broadband Privacy Rules

The major ad organizations are continuing to press the Federal Communications Commission to reconsider new privacy rules that prohibit broadband providers from drawing on users’ Web browsing or app usage history for ad targeting, without their opt-in consent.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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