The Network Advertising Initiative (NAI): Protecting Consumer Privacy and Providing a Better Internet Experience

The Network Advertising Initiative (NAI) is an association of third-party digital advertising companies committed to protecting the privacy of consumers on the internet. It is a self-regulated organization that promotes best practices for data collection and use among its more than 100 member companies. Championing a robust set of standards and a strict code of conduct for the online advertising industry, NAI is helping to balance the privacy rights of consumers with the responsible and relevant advertising that enables the internet to remain free for all to use.