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Welcome to our customer service center. This page is designed to help you adjust any browser settings that may prevent our opt-out tool from operating correctly, as well as to answer most common questions about the scope and functionality of our opt-out tool

In order for our opt-out tool to function correctly, your browser must allow Javascript, and third party-cookies.
In addition, if you are using Internet Explorer version 6 or later, your settings must be set to medium or lower.

For more information on adjusting your browser settings, please see:

Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Firefox: http://support.mozilla.com/en-US/kb/Enabling+and+disabling+cookies

Internet Explorer: http://windows.microsoft.com/en-US/windows-vista/Block-or-allow-cookies

Safari: http://support.apple.com/kb/PH5042

Attention Safari users: Apple presets the Safari browser to block cookies from sites other than those you visit directly. As a result, the NAI opt-out tool, which uses third-party cookies, will not work for browsers left in this default setting.

If you are using Safari and wish to opt out using the NAI’s opt-out tool, you can change your cookie settings to allow all cookies and then use the NAI opt-out tool. An opt out cookie for the selected ad network(s) will be placed on your computer. You can change your cookie settings back after completing this action, if desired.

Choose “Preferences” from the Safari menu

Select the “Security” icon. Cookie settings are shown in window

Select: “Accept Cookies: Always”

Go to the Opt-Out page.

Select the networks from which you wish to opt out and hit “Submit”

In order for our opt-out tool to function correctly, your browser must allow Javascript, and third party-cookies.
In addition, if you are using Internet Explorer version 6 or later, your settings must be set to medium or lower.

For more information on adjusting your browser settings, please see:

Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Firefox: http://support.mozilla.com/en-US/kb/Enabling+and+disabling+cookies

Safari: http://docs.info.apple.com/article.html?path=safari/3.0/en/9277.html

Internet Explorer: http://windows.microsoft.com/en-US/windows-vista/Block-or-allow-cookies

Attention Internet Explorer users: Yahoo! has a security path that allows IE to block its ad network (third-party) cookies when a user’s browser privacy setting is set to “Medium High” or “High.” As a result, the NAI opt-out tool, which uses third-party cookies, cannot place an opt-out cookie for browsers in this setting. If you wish to opt out of Yahoo!, you can visit the Yahoo! web site and opt out there or change your privacy settings to “Medium” or lower.

Attention Safari users: Apple presets the Safari browser to block cookies from sites other than those you visit directly. As a result, the NAI opt-out tool, which uses third-party cookies, will not work for browsers left in this default setting.

If you are using Safari and wish to opt out using the NAI’s opt-out tool, you can change your cookie settings to allow all cookies and then use the NAI opt-out tool. An opt out cookie for the selected ad network(s) will be placed on your computer. You can change your cookie settings back after completing this action, if desired.

Choose “Preferences” from the Safari menu

Select the “Security” icon. Cookie settings are shown in window

Select: “Accept Cookies: Always”

Go to the Opt-Out page.

Select the networks from which you wish to opt out and hit “Submit”

When you opt out of Interest-Based Advertising by one or more member companies by using the NAI opt-out tool, those companies can no longer deliver advertising to you that is based on the websites you visit. For more information about Interest-Based Advertising, please visit our education page.

Please note that if you opt out, you will continue to see the same number of (or more) ads on the web sites you visit, but those ads may be less relevant because they will not be tailored to your perceived interests.  Advertisements help support the content and services provided on these sites.

Please note that the NAI opt-out tool helps stop NAI members from showing you targeted display advertising on the websites you visit and does not use any personally identifiable information. Most NAI member companies do not know any personally identifiable information about you, including your email address.

The NAI opt-out tool cannot stop or reduce the number of unsolicited emails you may receive.  If you would like to report SPAM, or learn more about what you can do to reduce the amount of SPAM you receive please visit http://onguardonline.gov/articles/0038-spam.

Please note that the NAI opt-out tool helps stop NAI members from showing you targeted display advertising on the websites you visit, and does not use any personally identifiable information. Most NAI member companies do not know any personally identifiable information about you, including your telephone contact information.

The NAI opt-out tool cannot stop or reduce the unsolicited text messages you may receive.  If you would like to report unsolicited text messages, please visit http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email.

The opt-out tool sets cookies that stop the tailoring of ads based on the websites you may have visited , but may leave the cookies used for other services untouched. NAI members use cookies to collect and use information for purposes other than Interest-Based Advertising, such as limiting the number of times you see the same ad, and to prevent fraud.

To learn more about cookies, and their many uses, please visit our Education page here.

Because the NAI opt-out tool is cookie-based, we cannot opt out on your behalf. The opt out must be performed from each web browser and on each computer on which you wish to opt out of targeted advertising.

Our members do not target advertisements based on personally identifying information. They customize ads based on non-identifying information such as web pages your browser has visited.  (Click here to learn more about Interest-Based Advertising.)

If you would like to remove personally identifying information from a website that collects and publishes such data, you need to contact that website directly.

If you believe that an NAI member company may have personally identifying information about you, you may contact that company directly in order to request the removal of such information.  For a list of all our members please click here.

For an explanation of the difference between personally identifying information and non-identifying information, please visit our Education page here.

Please note that the NAI does not have access to any consumer credit card information. If you came a cross a link to the NAI in the privacy policy of a website that you believe may have charged your credit card, you will need to contact the operator of that website directly.

If you believe that one of our members may have charged your credit card, you may contact that company directly. For a list of all our members please click here.

In addition to our own extensive testing and monitoring, we also rely on consumers to help report perceived violations of the NAI Code.  If you believe that one of our members may be violating the NAI Code, please click here.

We always welcome suggestions from consumers, and we are very interested in any ideas you may have to help us improve our service.  However, we may not always be able to respond to consumer suggestions.

To learn more about the NAI please click here.

To learn more about Interest-Based Advertising please click here.

To learn more about the opt-out tool, please click here.

Access the contact form here.