Home About the NAI Members
Over 600,000 publishers and more than 375 Fortune 1000 marketers use 33Across’s Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph. Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time. Reaching over a billion users, 33Across processes tens of thousands anonymous social engagement, influence, and interest actions that surround marketer and publisher brands each second.
AcuityAds Holdings has developed a programmatic marketing platform that is powered by proprietary machine learning technology. It allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, and Boston, AcuityAds Holding’s customers include both large Fortune 500 enterprises and small to mid-sized businesses.
AddThis (formerly Clearspring) offers a platform of social sharing plugins and tools to enable consumers to enjoy the social web. In exchange for this free service, AddThis uses the anonymous social data created via our platform to enable publishers and brands to create a more personal and social web experience for consumers.
Adform provides an integrated Software as a Service platform for the buying, managing and serving of digital advertising. The company’s software consist of a Data Management Platform, a Demand Side Platform and an Ad Serving Platform with advanced analytics, reporting and creative tools that drive high impact digital advertising campaigns globally. Founded in Denmark in 2002, Adform services a client portfolio that includes the world’s leading agencies, advertisers, consultancies, and publishers.
Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results.
AlikeAudience is an Audience Intelligence Platform specialized in consumer behavioral analytics. We unify over 4 billions unique mobile audience profiles and extract the most relevant and up-to-date data for marketers to develop bespoke customer journeys and audience targeting. In the advertising landscape, AlikeAudience onboards high quality demographics, consumer interest, purchase intent, OTT viewership, and branded data, to major ad buying platforms, trading desks, publishers, brands, and agencies, so that our clients are able to create and measure better and effective campaigns.
Amobee is the company defining digital marketing. The company offers marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. The Amobee platform enables its customers to run data-driven, targeted, cross channel digital marketing campaigns with unparalleled ROI on a global scale. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries.
Apollo is an intelligence platform that listens, ingests and analyzes data signals from consumers across a wide variety of content and mobile sources, enabling brands to assess real customer behavior at scale. The software allows for uploading, tagging, distributing and measuring of brand assets and content globally across channels to further understand consumer engagement and effectiveness of brand activations.
Arity is a mobility data and analytics company that provides data-driven solutions to companies invested in transportation, which enables them to deliver mobility services that are smarter, safer, and more economical. A broad range of companies including Insurance companies, automobile manufacturers, sharing economy companies, and mobile publishers turn to Arity to better understand driving behavior, target new customers, manage risk, operate more safely and ultimately increase their bottom line.
Artsai is the first and only company using artificial intelligence to optimize the entire customer lifecycle journey and consolidate the marketing stack. By consolidating several marketing functions into one streamlined platform, Artsai optimizes creative and content for each individual user as they move through every step of the customer journey. This allows marketing to be smarter, more effective, and ultimately more cost-efficient.
Audiencerate is a technology company that helps data providers, agencies and/or advertisers to monetize data or target new prospects. Through predictive models Audiencerate has a deep capability to understand users’ online & offline journeys. Audiencerate’s platform is very simple and easy to use. Data providers can onboard audience data and individual and combined data segments, making them accessible for use in media campaigns in the programmatic ecosystem.
AuDigent is an audience and data platform built around the music, entertainment, sports, and pop culture verticals with exclusive audience data segments from major record labels, influencers, and some of the largest content publishers.
Our audiences encompass a massive amount of first and second party data across the open web, mobile, and social channels. We bank the most engaged users, and their behaviour, from major websites, social posts, and the hottest content across many devices and platforms.
Basis Technologies provides a cloud-based workflow automation and business intelligence software platform and complementary managed activation services for digital marketers. Our cloud-based platform, Basis, is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. We provide customers a comprehensive selection of unique buying methods across all channels and devices, utilizing all major creative types and formats. Our software creates a single system of record, seamless team collaboration and actionable data-driven insights yielding material gains in productivity and increased profitability for our users.
Beeswax offers the Bidder-as-a-Service platform that allows any programmatic buyer to get the power and transparency of a custom RTB bidder at a fraction of the cost.
Branch provides cross-platform linking and attribution, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
Carbon RMP is a real-time, first-party platform that consolidates revenue & audience analytics, data management and yield operations into a single, fully compliant solution. By providing a seamless view of how editorial, audience and revenue operations interact, Carbon enables better content, buy-side and sell-side decisions through yield optimization, and intent driven audience development, execution & monetization, with compliant, end-to-end transparency.
Catalina Marketing (“Catalina”) is a market leader in shopper intelligence. Catalina provides mobile, online and in-store personalized digital media solutions, including in-store and digital promotions (i.e. coupons), shopper-based communications for Tailored Advertising and Ad Delivery and Reporting (ADR), and Third-Party advertising. Catalina serves consumer packaged goods, agencies, and retail industries worldwide via shopper intelligence and highly targeted in-store and digital media that personalizes the shopper journey.
Clickagy empowers the world’s top brands and agencies to reach their ideal audiences with high-precision data, at internet-scale. Never modeled or “fuzzy”, all Clickagy segments are built from directly observed, deterministic behaviors, driving unprecedented ROI.
Marketers truly looking to further maximize their ROAS can leverage Audience Lab: a simple but powerful platform where granular behavioral traits can be combined into a blueprint, generating custom segments with surgical accuracy. Audience Lab offers a significant competitive advantage as each audience is custom and never resold, there’s complete transparency into why each visitor is targeted, and it gives the flexibility to modify and improve the audience every day. Working across all verticals, Audience Lab is frequently used for prospecting (researching relevant content), conquesting (researching competitors), and audience refinement (first party audiences blended with Clickagy data). Integration is quick and easy too – most clients are delivering data and improving KPIs within 48 hours!
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,500 employees in more than 30 offices across the Americas, EMEA and Asia-Pacific, serving over 15,000 advertisers worldwide and with direct relationships with thousands of publishers.
Cross Pixel Media
Cross Pixel Media is an advertising platform through which advertisers can leverage the marriage of partner audience synergies with the power of retargeting. After running hundreds of successful retargeting campaigns for its clients, the Company identified an opportunity for advertisers with similar target customer bases to partner and cross-target one another’s audiences.
Cross Pixel Media was born from this concept.
For more information, please visit http://www.crosspixel.net/privacy-policy.php.
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is headquartered in New York with offices in Italy and China.
Datonics (formerly AlmondNet Data Division) is a leading online aggregator and distributor of highly granular and proprietary purchase intent, search and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly-relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City.
EMX lives at the intersection of data and media. It connects the industry around what matters: maximum ROI. Whether you’re a publisher, ad tech provider, advertiser or an agency, you’ll benefit from reduced waste, higher quality inventory, precise targeting, and full transparency. EMX is the culmination of bRealTime and Clearstream.tv into a modern, purpose-built solution.
Entravision is a diversified global media, marketing and technology company serving clients throughout the United States and in 32 countries across Latin America, Europe, and Asia. Entravision has 54 television stations and is the largest affiliate group of the Univision and UniMás television networks, and 47 Spanish-language radio stations that feature nationally recognized, award-winning talent. Our dynamic digital portfolio includes Entravision Digital, which serves SMBs in high-density U.S. Latino markets and provides cutting-edge mobile programmatic solutions and demand-side platforms that allow advertisers to execute performance campaigns using machine-learned bidding algorithms, along with Cisneros Interactive, a leader in digital advertising solutions in the Latin American and U.S. Hispanic markets representing major technology platforms, and MediaDonuts, a leader in programmatic digital solutions in Southeast Asia. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.
Eyeota is a global leader for local audience data with over 1.8 billion unique profiles. This audience data provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, Düsseldorf, London, Melbourne, New York, Singapore, Sydney and Tokyo.
Flashtalking is an independent ad serving, targeting and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.
Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising across desktop, tablet and mobile. Core aspects include: display (including standard ads, dynamic, rich media, video, HTML5 & mobile), search, social and affiliates.
Flashtalking serves billions of ad impressions throughout the US, Europe and international markets for media groups including WPP, Publicis, Omnicom and Havas. Regional offices are currently located in London, Leeds, New York, San Francisco, Los Angeles, Chicago and Cologne with further expansion planned for 2013.
Foursquare is the leading independent location technology company dedicated to building solutions that help businesses make smarter decisions and developers create more engaging experiences. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by the world’s largest enterprises and most recognizable brands, helping them tap into location intelligence to create better customer experiences and smarter business outcomes.
Google operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics. As consumers embrace new forms of media and business scales to meet the demands of multi-channel marketing, Google will remain at the forefront, helping marketers effectively target, reach and measure the results of their marketing programs.
Note: Because Google uses DoubleClick ad serving technology, cookies placed by Google for behavioral advertising, including the opt out cookie, will appear as DoubleClick cookies
Gravy Analytics is the leading provider of real-world location intelligence for marketers. Our patented AdmitOne™ engine verifies consumer attendances at millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of anonymous mobile location signals every day to create its industry-leading and privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world. Where we go is who we are.
GumGum is the brand engagement platform for publishers and advertisers, delivering high-impact campaigns that present relevant, viewable and engaging rich media display ads in-line with editorial content across every screen. Reaching more than 350 million unique visitors worldwide as they actively view content across more than 1,000 premium websites, GumGum serves relevant ads that yield far higher viewability and consumer engagement than traditional display units. Founded in 2007, GumGum is credited with inventing in-image advertising and has since expanded its products to include other high-impact display, mobile and video advertising solutions for publishers and brands.
Hivestack is a location marketing technology company that drives business outcomes. Digital marketers use Hivestack’s technology to connect with custom audiences in the physical world based on their behaviors and movements. The Hivestack platform includes an SSP for DOOH media owners, an ad exchange, and a DOOH ad server that geo-temporally activates DOOH based on mobile data sourced from location partners.
IHS Markit Digital
IHS Markit Digital (formerly Markit on Demand and Wall Street On Demand) Adhesion is the only online marketing solution exclusively designed for the financial services industry. Combine contextually relevant delivery of information with real time web analytics to maximize user engagement and conversions on your site. For over twenty years, IHS Markit Digital has delivered innovative, high quality information products to help our clients visualize, manipulate, and understand complex financial data.
inMarket uses comScore verified, real-time data from 50 million first-party integrations with the world’s most popular apps to identify and engage consumers at every stage of the shopping cycle and create exciting experiences that drive huge campaign ROI for the world’s top brands. Founded in 2010, the company has offices in New York and Chicago, and is headquartered in Venice Beach, California. For more information visit www.inmarket.com or follow on Twitter at @inMarket_Media.
InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies.
Innovid is the only independent omni-channel advertising and analytics platform built for television. We use data to enable the personalization, delivery, and measurement of ads across the widest breadth of digitally enabled channels in the market including TV, video, display, social, and OOH. Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific.
Inuvo is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners.
Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. Our real-time data management technologies, global data exchanges, and award-winning customer service make us the unrivaled, unstacked choice for clients that want a flexible, scalable and cost-effective antidote to walled gardens from the large martech stack companies. As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for global enterprises. Lotame is headquartered in New York City and Columbia MD, with offices around the world, including London, Singapore, Mumbai and Sydney. Learn more at http://www.lotame.com.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media.net is a leading global contextual advertising company that provides a wide range of advertising and traffic monetization solutions to a substantial and diversified client base. Media.net exclusively manages the Yahoo! Bing Network Contextual Ads program (http://contextualads.yahoo.com). The program enables web publishers to easily and effectively earn advertising revenue. Publishers use the Media.net platform to create and customize ad units that display relevant text ads and ad topics from the Yahoo! Bing Network.
Media.net has over 450 employees in key operation centers across – Austin, Los Angeles, Dubai, Mumbai and Bangalore.
MediaMath is the leading online media trading company, offering agencies and their advertisers unprecedented reach and performance through one relationship. Through a powerful combination of proprietary supply relationships, algorithmic bidding, unique data access, elegant workflow tools, insightful reporting, and decades of experience, we deliver exactly what a forward-thinking agency needs in a dynamic landscape — the efficiency of search with the branding impact of display advertising.
MiQ is an independent marketing intelligence company with the people and technology that help businesses win. It is our vision to reimagine the value of marketing by connecting data and discovering insight to drive business outcomes.
MNTN is the world’s first self-serve CTV platform that allows brands and agencies to precisely target digital audiences on high-end cable networks, complete with tracking in Google Analytics. We call it Performance TV. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct response, performance marketing channel.
Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. Thousands of top brands have partnered with MNTN, including Orangetheory Fitness, Callaway Golf, Lands End, Yeti, and Ferrari.
Nativo is a leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure brand content and native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights for highest-quality reach and clearest ROI. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers converge on the Nativo platform to power the new paradigm in digital advertising.
Neustar/Aggregate Knowledge is the first real-time, cloud-based information services and marketing analytics provider, offering its clients actionable insights that improve decision-making. It allows marketers to bridge offline and online activities to measure ROI and optimize marketing campaigns.
NextRoll, Inc. is a privately-held company headquartered in San Francisco, CA that offers intelligent, data-driven products and solutions for advertising and marketing while honoring the best practices for data use and privacy set forth by leading associations, including the Network Advertising Initiative (NAI) and the Digital Advertising Alliance’s (DAA) App Choices programs.
numberly is a CRM programmatic expert helping advertisers collect and activate their own, paid and earned data through innovative solutions (DMP, data onboarding, microsites, reactivation, etc.), through all digital channels (display, email, mobile, social media). We provide a multi-platform, multi-device, multi-format (video, display) solution to meet our clients business goals.
Oracle Advertising is where better outcomes begin. Our suite of digital advertising solutions helps brands, advertisers, publishers, and platforms succeed by maximizing their digital media investments. With solutions for audience targeting, contextual brand safety and suitability, data onboarding and enrichment, ad effectiveness measurement, fraud protection, and more, Oracle Advertising helps you start every relationship with the best first impression.
Outbrain is the world’s leading data-driven discovery platform, using its personalization technology to deliver the best content to every individual across the world’s most recognized and trusted publishers.
ownerIQ digitally connects retailers and brands through the power of second-party data. ownerIQ changes the way retailers, brands and e-commerce websites run their digital advertising campaigns, and reach consumers. This is done by leveraging non-personally identifiable website audience data to help retailers, brands, and advertisers more effectively connect with their core consumers. And in return consumers receive relevant advertising from brands they trust.
Place Exchange is a programmatic supply-side platform built to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs and OOH media publishers, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of all form of out-of-home media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.
PlaceIQ is a leading provider of location intelligence to brands and media agencies. A pioneer in the space, PlaceIQ offers a proven, patented platform that weaves together many data sets, helping marketers gain a location-driven 360 degree view of the consumer. By harnessing PlaceIQ technology, marketers are able to analyze, segment, activate media, and measure the real-world impact of their advertising in a privacy-friendly and brand safe manner. Global Fortune 500 companies that seek to drive more effective cross-channel marketing and strategic business decisions through location intelligence choose PlaceIQ.
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company was recently acquired by Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. PulsePoint’s teams will continue to operate as their own division from their existing hubs in New York, San Francisco, and London.
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As a pioneer of direct audience measurement in 2006, Quantcast today provides in-depth understandings of digital audiences across the Web, allowing marketers and publishers to make smart choices as they buy and sell targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As a leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million Web destinations, incorporates over 1 trillion new data records every month and processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures, and Cisco Systems.
Rakuten Marketing (formerly MediaForge)
Rakuten Marketing is the global leader in digital marketing solutions that empower marketers to realize the full potential of marketing. Built on a robust, scalable platform that includes unique data, proprietary technology and advanced user identification capabilities, we deliver ad experiences that engage and influence consumers across channels. Rakuten Marketing Display is defining and driving the market for online retargeting with its dynamic ad technology and holistic performance algorithms that transform online advertising from interruptive to interactive, engaging consumers with highly relevant messages that are proven to drive conversions and increase revenue. Founded in a dedication to transparency, our superior service, attribution and insights create a true partnership with our advertisers.
Retargetly is a leading independent DMP and Data Exchange focusing on Hispanic audiences. We power publishers, marketers and advertising agencies at a global scale with 100% proprietary segmentation technology and audiences that deliver results. Follow us at @Retargetly or visit www.retargetly.com
RhythmOne is a market leader in multiscreen digital advertising solutions. Led by advanced TV and powered by the most efficient and effective programmatic platform, we provide innovative solutions for brands to connect with consumers – including YuMe by RhythmOne and RhythmInfluence – and drive real business outcomes for advertisers and publishers. Our full-stack, end-to-end unified RhythmOne Programmatic Platform – inclusive of RhythmGuard, our proprietary brand safety technology – is focused on delivering scale, efficiency, performance, quality, and actionable data for demand and supply-focused clients and partners.
Salesforce Audience Studio
Audience Studio (formerly Salesforce DMP) helps companies worldwide deliver more valuable, more personal marketing, media, and commerce experiences. Audience Studio’s cloud-based data platform operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual’s preferences; and activating the data across any consumer touchpoint.
Samba TV is a data and analytics company providing essential television insights by leveraging the world’s most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, amplified by set-top boxes and mapped to connected devices, Samba makes TV audiences more addressable and measurable to help marketers activate cross-screen campaigns and analyze the impact of their media investment.
Semasio develops and markets a SaaS platform that turns every contact an agency or advertiser has with internet users into profile data based on a semantic algorithm. Based on these data, the platform generates target groups for specific marketing goals. The profiling and target group generation processes rely solely on statistical modeling and machine learning. Founded in 2010 the company is headquartered in Hamburg, Germany and operates a New York office as well as development centers in Denmark and Portugal. Semasio’s customers include large media and performance agencies.
ShareThis is the most innovative sharing platform available for marketers, comprised of a suite of free sharing solutions for publishers, and marketing solutions for advertisers. ShareThis aggregates and analyzes anonymous, non-personally identifiable data about topics that people are sharing, and through what channels they are sharing. We use the data to create better consumer experiences across the ShareThis Publisher Network. For Advertisers, we identify people who might be interested in their ads, and deliver ads to those people through media that we buy. To learn more about ShareThis and our commitment to privacy, click here.
The Leader In Local Programmatic – Simpli.fi is the leader in programmatic solutions for local media networks providing efficient scale, competitively differentiated products and attractive margins with a proven sales support and service model.
Sonobi is a leading advertising technology company that provides publishers with the tools for managing their users’ advertising experiences. Sonobi’s identity-centric platform promotes highly targeted advertising through a holistic monetization approach. Our technology allows publishers to build, analyze, and monetize addressable media solutions. Sonobi helps media brands deliver effective, quantifiable advertising in a fitting context across multiple devices and formats.
Swoop empowers the world’s leading pharmaceutical brands to better educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited system of activation has uncovered over 3,000 unique target audiences for precisely activating patient populations and their healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning and evolutionary computation in conjunction with a real-world data universe of over 300 million de-identified patients and 65 billion anonymized social determinants of health signals, Swoop’s segments are superior in audience quality, lead to optimal conversion and drive increased Rx lift.
Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
The Tapad Graph provides a transparent, privacy-safe approach to globally connect to consumers through their devices and related Identifiers such as phones, tablets and computers, and connected TVs.
Tapad collects and uses information through its own and third party websites and mobile applications, and in connection with the services that we provide to partners and clients such as advertisers, agencies, marketers, and technology firms. Tapad observes these signals generated from internet activity received from devices connected to the internet, and uses various processing logic to establish likely connections and groups together identifiers that are likely associated. We collect information as users browse the internet, and we use common tools such as cookies, SDKs and web server logs.
For more information on Tapad and our processing activities, opt-out options, and other ways to exercise consumer rights, please visit https://www.tapad.com/global-privacy-notice.
The Nielsen Marketing Cloud (eXelate)
eXelate is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns. The eXelate targeting eXchange stresses transactional transparancy, performance accountability and consumer respect.
The Trade Desk
The Trade Desk, including Adbrain’s cross-device technology, powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Throtle is an onboarding company that is obsessed with accuracy and transparency, enabling brands to reach their individual customers online. This allows for targeting across all media devices and formats including display, email, social, addressable TV and mobile. Throtle simplifies the management of brands’ CRM data through identity management and data-centric services so they can orchestrate smarter closed-looped individual-based interactions across all touchpoints.
TI Health is an intelligent data-driven marketing company serving leading pharmaceutical and healthcare marketers. The company has developed products that respond to event triggers and signals, with the ability to serve targeted messaging to healthcare professionals and consumers digitally. TI Health can also engage the handheld devices of healthcare professionals when they are in the vicinity of a practice or point of care location, or cross-device, in response to highly targeted and timely events, such as new diagnosis, diagnostics and lab results, medical and pharmacy claims and fluctuations within formulary and market access.
TrueData is a mobile-first ad data exchange that delivers deep, vetted, people-based mobile data captured directly from our network of hundreds of mobile apps—never inferred or modeled from bots or screens or siphoned from the bidstream. With TrueData, advertisers can build precise audiences from billions of monthly deterministic behaviors, self-reported actions and attributes across +245MM real mobile users. We offer unique, high-quality mobile-sourced audiences at massive scale, and we deliver them either directly to our partners or through dozens of DSP/DMPs for quick, painless integration with campaigns.
Ubimo is a SaaS location intelligence company that empowers businesses to understand and act on real-world behaviors, bridging the knowledge gap between the digital and the physical worlds. Using advanced AI technologies, we combine behavioral data on over 150 million monthly active devices with the most comprehensive geographic index in the US. Ubimo’s platform enables businesses to embed strategic insights into decision-making, improving performance across Shopper Marketing, Programmatic, Publishers, Retail, and Out-of-Home.
Undertone is a digital advertising company that delivers standout experiences for brands across PCs, mobiles and tablets. We do this by combining the best creative, content, people and technology in digital media. We’ve been developing digital advertising solutions for over ten years, which gives us a unique perspective and credibility amongst the world’s leading brands and publishers.
UNTU is an innovative healthcare media, data and technology company. Our category-defining insights panel – consisting of over 2.5MM individual patient profiles – uses AI-driven modeling and precision scaling to enable the creation of privacy-first, ultra-targeted audiences available for immediate activation. By using permissioned data that’s both HIPAA and NAI compliant, we protect the privacy of our audiences while connecting marketers with the exact people they want to reach.
A pioneer in patient data, privacy, and analytics, Veeva Crossix leverages privacy-safe technology to connect comprehensive health and non-health data, covering more than 300 million lives. Its measurement and audience solutions help health brands communicate more effectively with consumers and healthcare professionals. Veeva Crossix delivers data and insights to over 200 brands from top 20 pharma companies as well as leading health systems, pharmacies, and wellness brands.
Viant (Specific Media/Vindico)
Through its proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. The Identity Management Platform, Media Execution Platform, and Data Analytics Platform enable advertisers to seamlessly activate audiences, execute campaigns, and close the loop on campaign performance with return on investment and conversion analysis. The Viant Advertising Cloud™ infuses accuracy, transparency, and accountability into advertising execution.
To learn more about how Viant collects and uses information for online advertising, please visit: http://www.viantinc.com/privacy-policy/.
Vibrant In-Text Solutions
Vibrant In-Text Solutions highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. These solutions are user-initiated, allowing the user to control his or her experience by delivering information only when users move their mouse over a relevant word or phrase of interest. Vibrant In-Text Solutions uses the IntelliTXT ™ technology to ensure that all information is precisely targeted and contextually relevant.
Wunderkind (formerly BounceX)
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkind drives $1.2 billion dollars annually in directly attributable revenue for top eCommerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a top-3 revenue channel in their own analytics. Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when.
Xandr operates a technology platform that its clients can use to purchase, sell and deliver online advertising, including interest based advertising. The platform is designed to enable these advertising transactions through the use of Device-Identifiable Information.
To learn more about how we collect and use information for online advertising please visit https://www.xandr.com/privacy/platform-privacy-policy/.
Xaxis (formerly 24/7 Media)
X-Mode is creating the new standard for accuracy and transparency in location data, bridging gaps in the industry by building the world’s largest, most accurate, first-party privacy-conscious location data panel at scale. Powered by the XDK — X-Mode’s industry-leading location data SDK — this new standard will improve the entire location data ecosystem, and allow companies to develop disruptive tools built on a foundation of quality data. Whether it is through their suite of popular safety apps, the solutions they offer to data sellers and licensors, or their newly-launched social impact initiative Picket, the company is dedicated to creating a more efficient, just, and sustainable world, and constantly aims to power innovation with quality location.
Yahoo is a global media and tech company that connects people to their passions. With one of the largest online audiences in the world, Yahoo brings people closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. Note that Yahoo operates as Boundless in Japan. To learn more, please visit:
Yieldmo is an advertising technology company helping publishers and advertisers reach their audiences in apps and on the mobile web. Yieldmo has an Ad Format Lab dedicated to creating mobile-first ad formats & experiences that are designed to be non-intrusive, engaging, and respectful of the reader experience. A focus on Design and Data help improve ad relevance and continuously raise the quality of ad formats.