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NAI Sends Letter to CA Judiciary Committee in Support of Delete Act Amendments

April 18, 2024
On April 16, the NAI sent a letter to California Judiciary Committee stating our support of SB 1076, legislation to provide narrow but important updates to the California Delete Act, while preserving the Act’s requirement for a centralized, easy to use deletion mechanism for consumers. The NAI supports SB 1076 for tailored amendments to prevent fraud
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Location Data for Tomorrow: NAI Shaping Industry Guidelines

March 12, 2024
By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion in 2023. Location data helps businesses enhance consumer experiences with discounts and offers.  The location data industry is also increasingly being utilized to power offline
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NAI Comments on COPPA NPRM

March 12, 2024
On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to the Children’s Online Privacy Protection Act (“COPPA”) on the initiative to protect youth mental health, safety, and privacy online. The NAI shares the Commission’s goals of
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Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024
By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what we had previously seen. Notably, expanded protections for personal data related to kids and minors were adopted in states such as Connecticut and Delaware, potentially
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NAI Submits Comments to CFPB on Financial Advertising

January 2, 2024
On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data Rights (“Proposed Rule”) under section 1033 of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. In summary, the NAI opposes the inclusion
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NAI Comments on Colorado Universal Opt-Out Shortlist

December 12, 2023
On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following with respect to the candidate UOOMs included in the shortlist:
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NAI Comments on NTIA Kids Online Health and Safety RFC

November 17, 2023
On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online. The RFC seeks to identify both the potential risks and benefits of social media and online platforms on minors, as well as the current practices
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NAI Comments on Health Data Privacy RFI

September 29, 2023
On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should emphasize the importance of data-driven health advertising for consumers and healthcare professionals, benefiting from improved access to medical treatments, discounts, and clinical trial viability. (2)
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Tony Ficarrotta Returns to the NAI as VP and General Counsel

September 11, 2023
Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Tony Ficarrotta is re-joining the organization as Vice President and General Counsel. This strategic move underscores NAI’s commitment to maintaining
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Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

September 6, 2023
NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement actions, and associated guidance over the last 18 months finds significant new conclusions regarding how sensitive health data should be defined and treated. These conclusions
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NAI Legal and Regulatory Analysis: Sensitive Health Information

September 5, 2023
Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways in which regulators approach protecting consumer data. This legal analysis of recent state privacy laws, federal enforcement actions, and associated guidance over the last 18
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