Skip to content
logo
How to Opt Out
Understanding Digital Advertising
Consumer Input & Feedback
Careers
Search
Contact
Home Policy & News
How to Opt Out

What’s In Store for Data Privacy in 2025?

January 14, 2025
By David LeDuc The new year ushered in a new political environment in Washington, and a likely shakeup in the data privacy landscape. The incoming Trump administration and Republican congressional leaders have signaled a different regulatory and legislative approach, even as states continue to push the boundaries of privacy legislation and regulation. Single-party control doesn’t
Read More

How Ad-Tech Companies Help Bolster Small Publishers and Advertisers

December 18, 2024
[posted Sept 20, 2023; last updated March 11, 2025] Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to industry best practices for data privacy. Find out more about how any publisher can compete with large internet platforms in the latest two-pager below.
Read More

Phreesia: Protecting Health Data to Support Personalized Healthcare and Build Trust

December 9, 2024
By Melissa Mitchell, Chief Privacy Officer, Phreesia Patient data holds tremendous potential to improve health outcomes by enabling personalized care. At Phreesia, we see firsthand the benefits of leveraging patient data. We know that tailored messaging and content, informed by patient health information, can make healthcare more meaningful and effective, and it can help individuals
Read More

The NAI Welcomes Jason Snyder as Counsel, Compliance and Public Policy 

December 6, 2024
WASHINGTON, DC (December 2, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Jason Snyder is joining the organization as Counsel, Compliance & Public Policy.  Jason received his J.D. from Northeastern University. While in law school, Jason interned at Ascend Learning and
Read More

NAI Comments on DOJ Rulemaking on Data Brokerage and Bulk Sensitive Data

December 2, 2024
On November 29, the NAI submitted comments in response to the Department of Justice (DOJ) Proposed Rulemaking (NPRM) to regulate transfers of Americans’ sensitive data to foreign adversaries. The draft rule is substantially focused on data used for digital advertising, highlighting research that articulates the potential for threats to national security if this data is
Read More

NAI Comments on Proposed Amendments to the Colorado Privacy Act Rules

November 8, 2024
On November 7, 2024, the NAI submitted comments to the Colorado Department of Law in response to its Request for Comment on the proposed draft amendments to the Colorado Privacy Act (CPA) rules. The comments express strong support for the Department’s proposed amendments, which implement a process for issuing opinion letters and providing interpretive guidance.
Read More

The NAI Welcomes Nick Meyer as Counsel, Compliance and Public Policy 

October 29, 2024
WASHINGTON, DC (October 28, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Nick Meyer is joining the organization as Counsel, Compliance & Public Policy. With several years of experience working for various AdTech companies, Nick is an expert in the digital
Read More

NAI Updates Location Data Privacy Standards Providing Additional Clarity for Identification of Sensitive Points of Interest

October 18, 2024
Keeping with its longstanding leadership in promoting strong location data privacy practices across the digital advertising industry, the NAI is updating its Voluntary Enhanced Standards for Precise Location Information Solution Providers (Enhanced Standards). Initially released in June 2022, the Enhanced Standards prohibit the use, sale, and transfer of U.S. consumer precise location information related to
Read More

NAI Comments on NY Child Data Protection Act NPRM

October 1, 2024
On September 30, the NAI provided comments on the Office of the New York State Attorney General (“OAG”) Advanced Notice of Proposed Rulemaking (“ANPRM”) to assist the office in crafting rules to protect children’s privacy pursuant to the New York Child Data Protection Act (“CDPA”) (New York General Business Law § 899-ee et seq.). The
Read More

NAI Comments on CA Data Broker Registration Regulations

August 20, 2024
On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In Section I, our comments recommend that the Agency define reproductive health care data (RHCD) as sensitive personal information under the California Consumer Privacy Act (CCPA). This clarification would assist both consumers and
Read More

NAI Preliminary Comments to CPPA re: Data Broker Deletion Registry

June 25, 2024
On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete Requests and Opt-Out Platform (“DROP”). As a significant part of the NAI membership is represented on California’s data broker registry, our organization has keen interest in seeing the DROP implemented in a
Read More

NAI Summit 2024 – Moving Privacy Forward

June 4, 2024
Change is Essential – and Good for the Industry Leading digital advertising companies joined the NAI in New York in May for its annual Summit to hear from state and federal regulatory and enforcement officials, privacy leaders, and other key stakeholders about the key privacy and data protection challenges and opportunities facing the industry. This
Read More