Blog - Page 46 of 47 - The NAI: Network Advertising Initiative

Looking Back and Moving Forward – My Thoughts After Six Months at NAI

June 22, 2012

After six months serving as NAI Executive Director, I am proud and inspired by who we are, what we’ve accomplished and where we are headed. I hope you find yourself

NAI – The Meaning of Membership

June 16, 2012

We are rapidly approaching an exciting milestone in the growth and reach of NAI – our 100th member company. This is significant because it highlights a shared commitment to responsible advertising

Why NAI Cannot Support DNT On-by-Default

June 15, 2012

Media coverage related to Microsoft’s recently expressed intent to implement Internet Explorer 10’s ‘Do Not Track’ (DNT) function by default in its next release has compelled thoughtful responses from many

Making Tracks Visiting “The Trackers”

May 4, 2012

Since last January, I’ve been traveling across the United States to meet with companies engaged in online behavioral advertising (also called interest-based advertising). I have met with scores of engineers,

An Extra Dose of Transparency: Shedding Greater Light on the Use of Health-Related Data for Online Advertising

March 16, 2012

The NAI is premised on the notion that users are entitled to transparency and choice with respect to the collection and use of data for online behavioral advertising and related

NAI Executive Director – Let’s Talk Privacy

February 28, 2012

I’m two months into my tenure as executive director of the Network Advertising Initiative, a coalition of over 85 leading online advertising companies committed to developing and enforcing industry best

Former FTC Privacy Chief Takes On Online Advertisers… By Joining Them

February 15, 2012

NAI To Update Code and Site, Broaden The Discussion in 2012

February 15, 2012

Marc Groman is only a few months into his tenure as executive director and general counsel to the Network Advertising Initiative. He already has plans in place to update some

More Ad Networks Get Good Privacy Report Card

February 14, 2012

The number of ad networks complying with the Network Advertising Initiative’s strict online privacy code nearly doubled from 2010 to 2011, according to NAI’s annual report. The report covers the

NAI: Behavioral Targeting Opt-Outs Nearly Double In 2011

February 14, 2012

More than 8 million Web users visited the site operated by privacy self-regulatory group Network Advertising Initiative last year, while more than 800,000 opted out of online behavioral advertising, the

NAI Releases Results of 2011 Compliance Review

February 14, 2012

Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging.

Happy Privacy Day from the NAI!

January 26, 2012

Advertising makes possible much of the content on the Internet. Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs

A commitment to action

November 28, 2011

Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We

Online Advertising Group Hires New Chief

November 17, 2011

Cross-Industry Program Broadens Scope of Self Regulation

November 7, 2011

Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data. The Multi-Site Data Principles go beyond behavioral advertising,