NAI To Update Code and Site, Broaden The Discussion in 2012
February 15, 2012
Marc Groman is only a few months into his tenure as executive director and general counsel to the Network Advertising Initiative. He already has plans in place to update some
More Ad Networks Get Good Privacy Report Card
February 14, 2012
The number of ad networks complying with the Network Advertising Initiative’s strict online privacy code nearly doubled from 2010 to 2011, according to NAI’s annual report. The report covers the
NAI: Behavioral Targeting Opt-Outs Nearly Double In 2011
February 14, 2012
More than 8 million Web users visited the site operated by privacy self-regulatory group Network Advertising Initiative last year, while more than 800,000 opted out of online behavioral advertising, the
NAI Releases Results of 2011 Compliance Review
February 14, 2012
Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging.
Happy Privacy Day from the NAI!
January 26, 2012
Advertising makes possible much of the content on the Internet. Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs
A commitment to action
November 28, 2011
Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We
Cross-Industry Program Broadens Scope of Self Regulation
November 7, 2011
Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data. The Multi-Site Data Principles go beyond behavioral advertising,
An Update on NAI Compliance
October 20, 2011
While the NAI’s work on compliance remains ongoing for 2011, we wanted to provide an update on the results of the NAI review initiated following a July blog posting by a researcher
House Commerce Committee Examines Consumer Privacy Attitudes
October 18, 2011
Last Thursday, the Subcommittee on Commerce, Manufacturing and Trade of the House Energy & Commerce Committee held a hearing entitled “Understanding Consumer Attitudes About Privacy.”
Moving the Goal Posts Without Changing the Rule Book
July 14, 2011
Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online
Turning a large ship
June 7, 2011
Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem
Measuring A Glass As It Fills Up
March 31, 2011
A study released yesterday by several privacy researchers outlines the authors’ efforts to assess the notice and compliance requirements implemented by the NAI and Digital Advertising Alliance (DAA) as part of our
NAI Files Comments on Preliminary FTC Staff Privacy Report
February 18, 2011
The NAI today filed comments on the FTC Staff’s Preliminary Report, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. In its report, FTC