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Great to Be Back!

July 19, 2012
On June 20th, I returned to the NAI as Counsel & Senior Director of Technology. (As many of you know, I previously worked for the NAI, but left last year for a job at AppNexus.) People keep asking why I came back. I was in a great position at an exciting, fast-growing company that, like
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Looking Back and Moving Forward – My Thoughts After Six Months at NAI

June 22, 2012
After six months serving as NAI Executive Director, I am proud and inspired by who we are, what we’ve accomplished and where we are headed.  I hope you find yourself similarly inspired and thank you for the collaborative work we’ve done together to achieve these goals. First, the NAI couldn’t deliver on our mission without
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NAI – The Meaning of Membership

June 16, 2012
We are rapidly approaching an exciting milestone in the growth and reach of NAI – our 100th member company.  This is significant because it highlights a shared commitment to responsible advertising by a variety of company types, each focused on consumer engagement, and each helping the digital economy to thrive. NAI members include not just the
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Why NAI Cannot Support DNT On-by-Default

June 15, 2012
Media coverage related to Microsoft’s recently expressed intent to implement Internet Explorer 10’s ‘Do Not Track’ (DNT) function by default in its next release has compelled thoughtful responses from many stakeholders in the digital advertising and publishing ecosystem and NAI member inquiries. NAI can’t accept a browser mechanism that threatens the health and vitality of
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Making Tracks Visiting “The Trackers”

May 4, 2012
Since last January, I’ve been traveling across the United States to meet with companies engaged in online behavioral advertising (also called interest-based advertising). I have met with scores of engineers, entrepreneurs, program managers, privacy counsel, executives, business leaders, and policy advisors from nearly 20 different entities. Companies ranged from some of the largest industry players
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NAI Executive Director – Let’s Talk Privacy

February 28, 2012
I’m two months into my tenure as executive director of the Network Advertising Initiative, a coalition of over 85 leading online advertising companies committed to developing and enforcing industry best practices for interest-based advertising. And what a two months it has been. The NAI released its 2011 compliance report; privacy issues made the news almost
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NAI To Update Code and Site, Broaden The Discussion in 2012

February 15, 2012
Marc Groman is only a few months into his tenure as executive director and general counsel to the Network Advertising Initiative. He already has plans in place to update some of the self-regulatory group’s aging assets and broaden the industry dialogue with advocacy groups about digital advertising privacy practices.
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More Ad Networks Get Good Privacy Report Card

February 14, 2012
The number of ad networks complying with the Network Advertising Initiative’s strict online privacy code nearly doubled from 2010 to 2011, according to NAI’s annual report. The report covers the ad networks that account for the vast majority of online behavioral ads. Per the code, the 60 nets included in NAI’s mandatory 2011 audit such
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NAI: Behavioral Targeting Opt-Outs Nearly Double In 2011

February 14, 2012
More than 8 million Web users visited the site operated by privacy self-regulatory group Network Advertising Initiative last year, while more than 800,000 opted out of online behavioral advertising, the organization reported today. Those numbers are up considerably since 2010, when around 2.8 million people visited the NAI’s site and around 470,000 opted out of
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NAI Releases Results of 2011 Compliance Review

February 14, 2012
Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging. Overall, our member companies continue to meet the obligations of the NAI Code and to adopt best practices even where not required by the Code.
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Happy Privacy Day from the NAI!

January 26, 2012
Advertising makes possible much of the content on the Internet.  Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs than would otherwise be possible.  Online behavioral advertising (“OBA”) works more efficiently than other forms of online advertising, thus allowing more free content to be
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A commitment to action

November 28, 2011
Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We have been, and continue to be, committed to best practices in online behavioral advertising.  That commitment is illustrated by our decision to hire Marc Groman
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