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Cross-Industry Program Broadens Scope of Self Regulation

November 7, 2011
Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data. The Multi-Site Data Principles go beyond behavioral advertising, and provide a broad framework for the collection and use of Web viewing data across non-affiliated Web sites gathered by a particular computer or device.
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An Update on NAI Compliance

October 20, 2011
While the NAI’s work on compliance remains ongoing for 2011, we wanted to provide an update on the results of the NAI review initiated following a July blog posting by a researcher at Stanford’s Center for Internet and Society (CIS).  The posting concerned the use of a history-sniffing script by Epic Marketplace, an NAI member company. The
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Moving the Goal Posts Without Changing the Rule Book

July 14, 2011
Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online behavioral advertising. Unfortunately, these preliminary findings confuse the important distinction between longstanding “Do Not Target” choices offered by online advertisers, and new browser technologies that
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Turning a large ship

June 7, 2011
Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem like much is happening, as the changes start slowly and the ship has its existing momentum to overcome. As the ship continues to turn, however,
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Measuring A Glass As It Fills Up

March 31, 2011
A study released yesterday by several privacy researchers outlines the authors’ efforts to assess the notice and compliance requirements implemented by the NAI and Digital Advertising Alliance (DAA) as part of our respective self-regulatory programs. The study makes a number of assertions at the margins to which we take exception, in particular the claim that some NAI
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NAI Files Comments on Preliminary FTC Staff Privacy Report

February 18, 2011
The NAI today filed comments on the FTC Staff’s Preliminary Report, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. In its report, FTC Staff presented a proposed framework addressing commercial use of consumer data, and asked for comment to help guide further development and refinement of its proposal.
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NAI Comments on Department of Commerce Green Paper

January 29, 2011
In December, the Department of Commerce’s Internet Policy Task Force issued a Green Paper for public comment: “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework.” The NAI has now submitted comments that address the Task Force’s questions that relate to online behavioral advertising. The NAI’s comments explain how the Fair
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NAI joins cross-industry self-regulatory program’s launch of enhanced notice icon

October 4, 2010
Today the NAI is joining leading advertising and marketing associations in the launch of the cross-industry program for self-regulation of online behavioral advertising. At the program’s web site, www.aboutads.info, companies can now register to use an enhanced notice icon (the “Advertising Option Icon”) to be displayed within or near online ads or on Web pages where data is
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C-SPAN’s “The Communicators” Series Tackles Online Privacy

September 20, 2010
This month C-SPAN’s “The Communicators” is featuring a series of interviews on online privacy and telecommunications policy.  Last week, FTC Consumer Protection Director David Vladeck gave a regulator’s perspective on the key issues. This week, Yahoo!’s Anne Toth speaks to the essential role of transparency and control in addressing privacy concerns and building consumer trust.  
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NAI Comments on Department of Commerce Internet Inquiry

June 15, 2010
The Department of Commerce’s Internet Policy Task Force recently initiated a comprehensive review of the nexus between privacy and innovation in the Internet economy, seeking public comment from all Internet stakeholders. The Department intends to analyze the comments received and then issue a report that will contribute to the Administration’s domestic policy and international engagement
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Technical Specifications Established to Support Enhanced Consumer Notice

April 14, 2010
The NAI and IAB have released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications. Read the CLEAR Ad Notice Technical Specifications and the accompanying release. The CLEAR specification provides a template for data that can travel with an ad (metadata), which provides information about the companies involved in that ad placement, whether
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ABC News Covers OBA Interest Managers

March 31, 2010
Yahoo! is one of several NAI member companies that have introduced tools that give consumers an enhanced ability to view and manage their online advertising preferences.  We’ve provided links to some of these tools on the right side of the NAI Blog page (“Member Initiatives:  Ad Interest Managers”). Anne Toth, Yahoo!’s VP & Head of
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NAI files FTC comments on self-regulatory accountability

March 2, 2010
For its third town hall on online privacy issues, the FTC asked for comment from the online advertising industry and other interested parties on how we could achieve accountability for best practices or standards for commercial handling of data.  The NAI filed comments on that issue last week that we thought might be of interest. 
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