An Update on NAI Compliance
October 20, 2011
While the NAI’s work on compliance remains ongoing for 2011, we wanted to provide an update on the results of the NAI review initiated following a July blog posting by a researcher
House Commerce Committee Examines Consumer Privacy Attitudes
October 18, 2011
Last Thursday, the Subcommittee on Commerce, Manufacturing and Trade of the House Energy & Commerce Committee held a hearing entitled “Understanding Consumer Attitudes About Privacy.”
Moving the Goal Posts Without Changing the Rule Book
July 14, 2011
Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online
Turning a large ship
June 7, 2011
Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem
Measuring A Glass As It Fills Up
March 31, 2011
A study released yesterday by several privacy researchers outlines the authors’ efforts to assess the notice and compliance requirements implemented by the NAI and Digital Advertising Alliance (DAA) as part of our
NAI Files Comments on Preliminary FTC Staff Privacy Report
February 18, 2011
The NAI today filed comments on the FTC Staff’s Preliminary Report, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. In its report, FTC
NAI Comments on Department of Commerce Green Paper
January 29, 2011
In December, the Department of Commerce’s Internet Policy Task Force issued a Green Paper for public comment: “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework.”
NAI joins cross-industry self-regulatory program’s launch of enhanced notice icon
October 4, 2010
Today the NAI is joining leading advertising and marketing associations in the launch of the cross-industry program for self-regulation of online behavioral advertising. At the program’s web site, www.aboutads.info, companies can now register
C-SPAN’s “The Communicators” Series Tackles Online Privacy
September 20, 2010
This month C-SPAN’s “The Communicators” is featuring a series of interviews on online privacy and telecommunications policy. Last week, FTC Consumer Protection Director David Vladeck gave a regulator’s perspective on the key issues. This week,
NAI Comments on Department of Commerce Internet Inquiry
June 15, 2010
The Department of Commerce’s Internet Policy Task Force recently initiated a comprehensive review of the nexus between privacy and innovation in the Internet economy, seeking public comment from all Internet
Technical Specifications Established to Support Enhanced Consumer Notice
April 14, 2010
The NAI and IAB have released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications. Read the CLEAR Ad Notice Technical Specifications and the accompanying release. The CLEAR
ABC News Covers OBA Interest Managers
March 31, 2010
Yahoo! is one of several NAI member companies that have introduced tools that give consumers an enhanced ability to view and manage their online advertising preferences. We’ve provided links to
Study finds behaviorally targeted ads more than twice as valuable and effective as non-targeted online ads
March 24, 2010
Today the NAI is releasing a first-of-its-kind study about the economic value of behavioral advertising. The study was conducted by former FTC Consumer Protection Bureau Chief Howard Beales, based on
NAI files FTC comments on self-regulatory accountability
March 2, 2010
For its third town hall on online privacy issues, the FTC asked for comment from the online advertising industry and other interested parties on how we could achieve accountability for
Welcome to the Network Advertising Initiative (NAI) blog
March 1, 2010
The NAI is a coalition of leading online advertising companies that are committed to building consumer awareness and reinforcing responsible business and data practices. In the past year the NAI