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NAI Releases 2012 Compliance Report

February 7, 2013
This morning, the NAI released the 2012 Annual Compliance Report, which describes the NAI’s multi-pronged approach to self-regulation and summarizes the NAI’s findings. The 2012 annual compliance review found that NAI members, on the whole, comply with the NAI’s Code of Conduct and take their responsibilities seriously. This is a story about innovative digital advertising companies
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Looking Ahead

January 30, 2013
It’s amazing how quickly we’ve settled in to 2013, but here we are, well into Q1. 2012 was a groundbreaking year for the NAI. I’m even more excited about what’s ahead. From my perspective, 2013 will be all about promoting the value and critical role of responsible third parties in the digital advertising ecosystem. It’s
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Member ViewPoint: PubMatic

December 21, 2012
PubMatic and IDC recently released an RTB forecast relevant to many of our members. In this Five Questions interview, Richard Sobel, director of product marketing and platform strategy, discusses the company’s membership, the study and more. Q: When did PubMatic join NAI and what was the impetus? A:  PubMatic joined the NAI at the beginning
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NAI Year-End Blog Post

December 21, 2012
I’ve been Executive Director of NAI for a year, and I’m proud of what we’ve accomplished as an organization. While I’m cognizant of the challenges ahead, I’m enthusiastic and excited about the future. I feel privileged to have the opportunity to work with the NAI’s supportive staff and Board of Directors, and especially with our
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Do Not Track Is Dying

November 30, 2012
The tantalizing promise of a single button that prevents ads from tracking your online behavior is fizzling fast. More than nine months after the Obama administration, digital advertisers, browser makers and privacy advocates agreed in principle to create a “Do Not Track” mechanism for Web browsing, the tool is no closer to becoming a reality
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Everyone Wins With Effective Self-Regulation

November 15, 2012
Few people are as passionate about self-regulation as I am.  As the Executive Director of NAI, I get to see every day the commitment our member companies make to meet NAI’s high standards.  These companies —  third-party advertising networks, exchanges, and platforms — deserve tremendous credit for their efforts but they don’t always get it.
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NAI – WC3 Position Paper Post

November 14, 2012
As many of you know, the NAI has been an active participant in the W3C meetings focused on Do Not Track. Recently, David Wainberg, our Counsel and Senior Director of Technology, submitted a position paper to the organization as input to their “Do Not Track and Beyond” Workshop scheduled for November 26-27 in Berkeley, California.
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Reaffirming Our Core Values

November 13, 2012
Like many of you, I’ve been drowning in heated debates about privacy, Do-Not-Track and related industry concerns for the past several months. There has been a lot of anger, a lot of finger pointing and a lot of blame placed on third parties. Given the frequency and pervasiveness of these ongoing discussions, it is easy
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An Update on Compliance

August 30, 2012
Epic Media Group (the parent company to Epic Marketplace and Traffic Marketplace) has ceased operations for economic and financial reasons. The company has represented to the NAI that it is not currently engaged (and has not been engaged for the past few months) in online behavioral advertising or otherwise running campaigns across its network, and has no
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CPOs & Self-Regulation = A Winning Combination

August 27, 2012
This month, Lou Mastria, an experienced chief privacy officer, stepped in to help lead industry self regulation as Managing Director of the Digital Advertising Alliance (DAA). The news was music to my ears because our self-regulatory efforts will benefit from having additional CPOs in our ranks.  Prior to joining DAA, Lou was Chief Privacy Officer
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Why the NAI Matters

July 30, 2012
by Ben Plomion, Chango Like many NAI member companies, Chango is on the front lines of the behavioral advertising debate. You see, we’re a search retargeting platform, which means that we allow brands to find new customers based on recent searches.  Search retargeting is different from site retargeting, in which brands retarget consumers that have visited
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Room for Everyone at the Table

July 19, 2012
Last week, Robert Gellman published his assessment of the NAI’s 2011 Annual Compliance Report. As always, the NAI welcomes an open dialogue with our members, consumers, and the advocacy community. We believe in the role of all these constituencies in self-regulation and value ideas about how to improve our program. We also take pride in
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