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FTC Director Jessica Rich to Headline Upcoming NAI Summit

February 26, 2016
We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on April 13 in San Francisco. Ms. Rich is a well-respected expert in privacy and data protection whose appointment as bureau director at the FTC in
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NAI in 2016: A Look Ahead

February 8, 2016
Wow! Is it already February? It’s hard to believe that the holidays, CES, and a major DC blizzard are now in the rear view mirror! Here at NAI, we are busy on many fronts. We are invigorated by the start of a new year and are excited for the challenges and opportunities that 2016 will
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Starting Points for Sensitive Data: NAI Requirements and Best Practices for Health-Related Targeting

January 15, 2016
As detailed in previous blog posts on this topic, the Network Advertising Initiative (NAI) believes that the collection and use of “Sensitive Data” – particularly health or medical information – raise unique privacy concerns that merit special attention by our members. While targeted health or medical marketing information can offer important benefits to the recipient, we believe
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Varick Violated Privacy Code, Watchdog Says

January 14, 2016
MDC Partners’ agency trading desk Varick Media Management violated the industry’s privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog administered by the Better Business Bureau said on Thursday. The ad industry’s privacy rules require companies to notify consumers via an icon when data about their Web-surfing history is
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The Consumer POV On Cross-Device Tracking: ‘No, Thanks’

December 23, 2015
When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious invasion of privacy,” while vendors and ad industry trade groups refer to “innovation in ad tech,” driving “the Internet economic engine” and delivering a “seamless digital experience.” There’s clearly a disconnect.
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Report on the FTC Cross-Device Tracking Workshop

December 14, 2015
NAI was honored to represent our members and serve as an industry voice at the recent Federal Trade Commission (FTC) Cross-Device Tracking Workshop held on November 16 in Washington, DC. As described by the FTC, the workshop was organized to “examine the practice of collecting data through [multiple] devices and the potential wide-ranging effects on consumer privacy.”
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Google Accused of Spying on Kids via Chromebooks

December 2, 2015
For the past 20 years, NewsFactor Network and CIO Today have been providing daily news coverage for the technology industry. Thanks to reader loyalty, plus the support of our advertising and PR partners, and our outstanding editorial team, we were able to turn our brands into industry leaders. Over time, we have been able to
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LinkedIn Rolls Out Revamped Mobile App for Android and iOS

December 2, 2015
For the past 20 years, NewsFactor Network and CIO Today have been providing daily news coverage for the technology industry. Thanks to reader loyalty, plus the support of our advertising and PR partners, and our outstanding editorial team, we were able to turn our brands into industry leaders. Over time, we have been able to
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Federal Trade Commission Hosts Cross-Device Tracking Workshop

November 19, 2015
The Federal Trade Commission’s cross-device tracking workshop focused on the benefits and challenges of cross-device tracking. FTC Chairwoman Edith Ramirez emphasized that regardless of the specific technology employed, companies should continue working to address issues of transparency, notice, and choice in this area. She also highlighted the self-regulatory efforts of the advertising industry on cross-device
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FTC Eyes Cross-Device Tracking, Issues Warning

November 18, 2015
The mysterious and burgeoning world of cross-device tracking was explored in detail Monday during a Federal Trade Commission (FTC) workshop featuring representatives from industry, academia and advocacy. There was general consensus that cross-device tracking has some benefits, but there was also agreement on the need for better transparency and choice for consumers as well as
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