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Keeping Up with the Online Advertising Industry

April 16, 2016
Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based advertising industry. One of the questions they posed was what additional actions industry should be taking to address online tracking as it develops ever more
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PlaceIQ Joins Network Advertising Initiative

April 13, 2016
The NAI is made up of third-party digital advertising companies that audit various companies’ practices and technologies, as well as advocate for self-regulation in the industry. Many analysts have likened mobile data collection as the “Wild West,” in reference to the lawless or careless attitudes many publishers and data providers take when they alter data,
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Ad Roundup: Location, data key to platforms

April 13, 2016
In today’s advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. First, Altify has launched Altify Max, a platform set up to increase brands’ understanding of their data. Through the platform brands can create real-time recommendations that will help salespeople know how to approach leads.
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NAI Report Finds 100% Compliance, ‘Glitches’ And Dysfunction Too

April 12, 2016
The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensure that third-party digital advertising companies — ad networks, DSPs, DMPs, trading desks, etc. — comply with the industry’s “code of conduct” and consumer opt-out methods, released its annual report for 2015 Monday and essentially gave itself an A+ grade.
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NAI Annual Compliance Report Published

April 11, 2016
The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am proud to announce that we published today. The Report is based on findings from the NAI staff’s comprehensive monitoring processes during the 2015 compliance period
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The Status of Opt-In Consent Requirements

April 1, 2016
Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising, as well as in Retargeting. We provided more direction on this topic in 2015 with the release of the Guidance for NAI Members: Determining Whether Location
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Turn ‘Supercookie’ Battle Sent To Arbitration

March 16, 2016
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon’s “supercookies” to arbitration. U.S. District Court Judge Jeffrey White in the Northern District of California agreed with Turn that the consumers’ allegations were closely connected to their subscriber agreements with Verizon — which call for arbitration of
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FTC Director Jessica Rich to Headline Upcoming NAI Summit

February 26, 2016
We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on April 13 in San Francisco. Ms. Rich is a well-respected expert in privacy and data protection whose appointment as bureau director at the FTC in
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NAI in 2016: A Look Ahead

February 8, 2016
Wow! Is it already February? It’s hard to believe that the holidays, CES, and a major DC blizzard are now in the rear view mirror! Here at NAI, we are busy on many fronts. We are invigorated by the start of a new year and are excited for the challenges and opportunities that 2016 will
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Starting Points for Sensitive Data: NAI Requirements and Best Practices for Health-Related Targeting

January 15, 2016
As detailed in previous blog posts on this topic, the Network Advertising Initiative (NAI) believes that the collection and use of “Sensitive Data” – particularly health or medical information – raise unique privacy concerns that merit special attention by our members. While targeted health or medical marketing information can offer important benefits to the recipient, we believe
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Varick Violated Privacy Code, Watchdog Says

January 14, 2016
MDC Partners’ agency trading desk Varick Media Management violated the industry’s privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog administered by the Better Business Bureau said on Thursday. The ad industry’s privacy rules require companies to notify consumers via an icon when data about their Web-surfing history is
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The Consumer POV On Cross-Device Tracking: ‘No, Thanks’

December 23, 2015
When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious invasion of privacy,” while vendors and ad industry trade groups refer to “innovation in ad tech,” driving “the Internet economic engine” and delivering a “seamless digital experience.” There’s clearly a disconnect.
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