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Report on the FTC Cross-Device Tracking Workshop

December 14, 2015
NAI was honored to represent our members and serve as an industry voice at the recent Federal Trade Commission (FTC) Cross-Device Tracking Workshop held on November 16 in Washington, DC. As described by the FTC, the workshop was organized to “examine the practice of collecting data through [multiple] devices and the potential wide-ranging effects on consumer privacy.”
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Google Accused of Spying on Kids via Chromebooks

December 2, 2015
For the past 20 years, NewsFactor Network and CIO Today have been providing daily news coverage for the technology industry. Thanks to reader loyalty, plus the support of our advertising and PR partners, and our outstanding editorial team, we were able to turn our brands into industry leaders. Over time, we have been able to
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LinkedIn Rolls Out Revamped Mobile App for Android and iOS

December 2, 2015
For the past 20 years, NewsFactor Network and CIO Today have been providing daily news coverage for the technology industry. Thanks to reader loyalty, plus the support of our advertising and PR partners, and our outstanding editorial team, we were able to turn our brands into industry leaders. Over time, we have been able to
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Federal Trade Commission Hosts Cross-Device Tracking Workshop

November 19, 2015
The Federal Trade Commission’s cross-device tracking workshop focused on the benefits and challenges of cross-device tracking. FTC Chairwoman Edith Ramirez emphasized that regardless of the specific technology employed, companies should continue working to address issues of transparency, notice, and choice in this area. She also highlighted the self-regulatory efforts of the advertising industry on cross-device
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FTC Eyes Cross-Device Tracking, Issues Warning

November 18, 2015
The mysterious and burgeoning world of cross-device tracking was explored in detail Monday during a Federal Trade Commission (FTC) workshop featuring representatives from industry, academia and advocacy. There was general consensus that cross-device tracking has some benefits, but there was also agreement on the need for better transparency and choice for consumers as well as
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The NAI Board: 14 Privacy and Digital Advertising Sector All-Stars

November 6, 2015
The 2015 NAI Board of Directors recently met in New York to discuss policy priorities for the upcoming year.  We thought it was timely to take a closer look at these privacy and digital advertising sector experts who represent a diverse cross-section of NAI’s 100 plus member companies. These leaders have excellent reputations and a
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Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads

November 2, 2015
The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.” The DAA’s initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and
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Parrable Joins NAI

September 21, 2015
Parrable is thrilled to have been recently admitted as a member of the Network Advertising Initiative (NAI), the self-regulatory organization dedicated to responsible data collection and its use for digital advertising. Our proprietary technology platform provides a brand new way for advertisers, publishers and their technology partners to maintain state on computers and mobile devices.
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