Supercookies, Digital Fingerprinting Undermine Trust in Web, W3C Says
July 17, 2015
The influential standards group World Wide Web Consortium, directed by Web guru Tim Berners-Lee, has come out strongly against digital fingerprinting, “supercookies,” and other forms of online tracking that are
Guest Blog: Self-Regulation Through Innovation
July 2, 2015
In the few weeks since the close of this year’s NAI Summit, I have had the opportunity to reflect on the event and I’d like to share a few thoughts
5 Takeaways from NAI Summit 2015
June 5, 2015
As we wrote last week, NAI Summit 2015 was a huge success! Having joined NAI in March, this was my first Summit as CEO. A few reactions: I was encouraged by
NAI Summit 2015 was a Huge Success
May 28, 2015
Attachment Size leigh_freund_opening_remarks_2015_nai_summit.pdf 207.71 KB jeanette_fitzgerald_speech.pdf 198.8 KB kelly_welsh_remarks.pdf 29.63 KB We are pleased to report that the 2015 NAI Summit was a great success! The day-long event featured five
The Network Advertising Initiative Issues Privacy Guidelines for Interest-Based Advertising, Ad Delivery and Reporting
May 22, 2015
The Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance). The NAI
Today – NAI Summit in NYC
May 21, 2015
The NAI Summit is taking place today in New York City. Follow us live on Twitter @NAI and #NAISummit.
Retailers Are Big Spenders; Device ID Regulation
May 20, 2015
The Network Advertising Initiative, the trade org for ad networks, has issued some guidelines for non-cookie tracking technologies – such as probabilistic device IDs from companies like Drawbridge and Tapad.
NAI Issues Privacy Guidelines for Digital Fingerprinting, Other Non-Cookie Ad Technology
May 19, 2015
Online ad tech companies that track consumers with digital fingerprints or other methods beyond traditional cookies must disclose their use of “non-cookie technology,” the self-regulatory group Network Advertising Initiative says
Moving Beyond Cookies: A Collective Effort of NAI Members
May 18, 2015
For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for
2015 Update to the NAI Code
May 14, 2015
In 2013, the NAI released the 2013 Code of Conduct, which significantly revised and updated the NAI’s self-regulatory framework. Today, the NAI is releasing the 2015 update to the Code, which