The NAI Board: 14 Privacy and Digital Advertising Sector All-Stars
November 6, 2015
The 2015 NAI Board of Directors recently met in New York to discuss policy priorities for the upcoming year. We thought it was timely to take a closer look at these privacy and digital advertising sector experts who represent a diverse cross-section of NAI’s 100 plus member companies. These leaders have excellent reputations and a
Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads
November 2, 2015
The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.” The DAA’s initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and
Miiverse Updates Web Version UI, Personalized Ads Added In Without Warning
October 7, 2015
Nintendo has updated Miiverse once again, but this time, they have announced one disappointing, if inevitable change. The web version of Miiverse will now have interstitial ads. This comes with tweaks to Miiverse’s UI for easier reading and navigating on mobile devices and PCs. These changes are not visible on Miiverse on Wii U and
Parrable Joins NAI
September 21, 2015
Parrable is thrilled to have been recently admitted as a member of the Network Advertising Initiative (NAI), the self-regulatory organization dedicated to responsible data collection and its use for digital advertising. Our proprietary technology platform provides a brand new way for advertisers, publishers and their technology partners to maintain state on computers and mobile devices.
Why You May End Up Dating McDonald’s This Friday Night
September 21, 2015
Marketing managers and agencies worldwide are poised to swipe right for an advertising love-match in Tinder. With 50 million users, 1 billion-plus daily swipes and one in five users swiping right on brands, according to Tinder co-founder and CEO Sean Rad, demand for the dating app’s ad inventory is about to uncork.
Supercookies, Digital Fingerprinting Undermine Trust in Web, W3C Says
July 17, 2015
The influential standards group World Wide Web Consortium, directed by Web guru Tim Berners-Lee, has come out strongly against digital fingerprinting, “supercookies,” and other forms of online tracking that are difficult for users to control.
Guest Blog: Self-Regulation Through Innovation
July 2, 2015
In the few weeks since the close of this year’s NAI Summit, I have had the opportunity to reflect on the event and I’d like to share a few thoughts about my experience. The Summit left me reinvigorated and amazed by the collective work we’re doing to advance the causes of effective digital advertising and
5 Takeaways from NAI Summit 2015
June 5, 2015
As we wrote last week, NAI Summit 2015 was a huge success! Having joined NAI in March, this was my first Summit as CEO. A few reactions: I was encouraged by the extremely high energy throughout the day-long event. I was impressed by the commitment our member companies have shown and continue to show to NAI
NAI Summit 2015 was a Huge Success
May 28, 2015
Attachment Size leigh_freund_opening_remarks_2015_nai_summit.pdf 207.71 KB jeanette_fitzgerald_speech.pdf 198.8 KB kelly_welsh_remarks.pdf 29.63 KB We are pleased to report that the 2015 NAI Summit was a great success! The day-long event featured five panel discussions on timely and wide-ranging topics (See the full agenda here) as well as a keynote presentation from U.S. Department of Commerce General Counsel Kelly