Summit Summary: My Five Takeaways from the 2016 NAI Summit
April 28, 2016
I am pleased to report that our 2016 NAI Summit was a huge success! It was great to see so many of our members at our first West Coast Summit
FTC Wants Piece of Set-Top Privacy Enforcement
April 22, 2016
Jessica Rich, the director of the Federal Trade Commission’s Bureau of Consumer Protection, has advised the FCC to require third-party navigation device providers to certify to consumers, as well as
Ad Industry Asks For More Time To Consider FCC’s Privacy Plan
April 21, 2016
A broad array of industry organizations is asking the Federal Communications Commission for two more months to respond to a proposal that would restrict Internet service providers’ ability to engage
Keeping Up with the Online Advertising Industry
April 16, 2016
Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based
PlaceIQ Joins Network Advertising Initiative
April 13, 2016
The NAI is made up of third-party digital advertising companies that audit various companies’ practices and technologies, as well as advocate for self-regulation in the industry. Many analysts have likened
Ad Roundup: Location, data key to platforms
April 13, 2016
In today’s advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. First, Altify has launched Altify Max, a platform set
NAI Report Finds 100% Compliance, ‘Glitches’ And Dysfunction Too
April 12, 2016
The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensure that third-party digital advertising companies — ad networks, DSPs, DMPs, trading desks, etc. — comply with the industry’s
NAI Annual Compliance Report Published
April 11, 2016
The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am
The Status of Opt-In Consent Requirements
April 1, 2016
Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising,
Adobe Announces Cross-Device Co-op to Enable People-Based Marketing
March 22, 2016
Devices don’t buy products – people do. Yet marketing to people as they migrate from one device to another – from a desktop platform at the office, to a smartphone
Turn ‘Supercookie’ Battle Sent To Arbitration
March 16, 2016
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon’s “supercookies” to arbitration. U.S. District Court Judge Jeffrey White in the Northern
Special Assistant Attorney General of California Justin Erlich Joins Lineup of Summit Speakers
March 9, 2016
We are very pleased to announce that Justin Erlich, the special assistant attorney general to California Attorney General Kamala Harris, will join us at the upcoming NAI Summit in San
FTC Director Jessica Rich to Headline Upcoming NAI Summit
February 26, 2016
We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on