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Guest Blog: FTC’S Approach to Defining PII Challenges NAI Code of Conduct

June 6, 2016

In April, I followed the advice of a former resident of my hometown to “Go west, young man,” and attended the 2016 NAI Summit in San Francisco. Little did I know that a quiet summit would erupt with fireworks when the FTC seemed to challenge the very foundation of the NAI Code of Conduct. There

Datonics Broadens Data Offering with Newly Launched B2B Data Segments

June 6, 2016

Leading online data marketplace Datonics further broadened its data offering with newly launched data segments for business-to-business (B2B) marketers seeking to reach target audiences in the business world. These new data packages accompany Datonics’ recently launched demographic data segments and its existing 500+ pre-packaged and unlimited number of custom keyword-derived segments, based on high-quality search,

ISPs Should Obtain Users’ Consent To Use ‘Content’ For Ad Targeting, FTC Says

June 1, 2016

Internet service providers should obtain consumers’ opt-in consent before using a broad array of information — including users’ search queries, email messages, social media posts, and titles of books read or movies viewed — for ad purposes, according to staff at the Federal Trade Commission. But the FTC also recommends that broadband providers need only

Delahunt for JetBlue, McGivern for Justice Action

May 20, 2016

SPOTTED at the Interactive Advertising Bureau’s 20th anniversary party last night at Brick & Mortar: Larry Duncan from Lockheed Martin, Stu Ingis from Venable, Dave Grimaldi from the Interactive Advertising Bureau, Shawn Donilon from NAB, Rachel Wolbers from TwinLogic, Dan Jaffe from ANA, Dick O’Brien from the 4As, Ed Desmond from the Toy Industry Association,

Choozle Appoints Eric Princen as Vice President of Engineering and Ashley Albrecht as East Coast Sales Director

May 17, 2016

Verizon Fights Tough Broadband Privacy Proposal

May 12, 2016

Like other Internet service providers, Verizon is campaigning against proposed privacy regulations that would require ISPs to obtain consumers’ explicit permission before using data about their Web activity for ad purposes. Verizon takes the position that consumers’ opt-in consent should only be required for “the most sensitive use cases.”

Is There A Conflict Of Interest Haunting Ghostery’s Business Model?

May 12, 2016

Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears two seemingly different hats in the online ad industry. The first is as one of two primary privacy compliance technology providers powering the Digital Advertising

Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1,200/Year; 85% Prefer Ad-Supported Internet to Paid

May 11, 2016

Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content,

Advertisers Warn Hill On FCC Broadband CPNI Item

May 10, 2016

In advance of the Senate Judiciary Committee hearing Wednesday (May 11) on the FCC’s proposed broadband privacy framework, advertising trade groups are telling them that the FCC has overstepped its authority to the potential detriment of the economy and consumers The FCC has proposed new rules requiring consumers to opt in to allowing their customer

Signal Joins the Network Advertising Initiative (NAI)

May 4, 2016

FTC Guidance: Update Privacy Disclosures to Keep Pace with Advances in Online Tracking

May 2, 2016

Summit Summary: My Five Takeaways from the 2016 NAI Summit

April 28, 2016

I am pleased to report that our 2016 NAI Summit was a huge success! It was great to see so many of our members at our first West Coast Summit in San Francisco, California. The venue, the weather, the compelling programming – everything was terrific! I have a few favorite moments and some thoughts about

Coalition of Ad Industry Orgs Asks for More Time to Review FCC Privacy Proposal

April 26, 2016

FTC Wants Piece of Set-Top Privacy Enforcement

April 22, 2016

Jessica Rich, the director of the Federal Trade Commission’s Bureau of Consumer Protection, has advised the FCC to require third-party navigation device providers to certify to consumers, as well as MVPDs, that their devices or apps comply with the statutory privacy protections that apply to MVPD set-top information.

Ad Industry Asks For More Time To Consider FCC’s Privacy Plan

April 21, 2016

A broad array of industry organizations is asking the Federal Communications Commission for two more months to respond to a proposal that would restrict Internet service providers’ ability to engage in online behavioral advertising.