Adobe Announces Cross-Device Co-op to Enable People-Based Marketing
March 22, 2016
Devices don’t buy products – people do. Yet marketing to people as they migrate from one device to another – from a desktop platform at the office, to a smartphone
Turn ‘Supercookie’ Battle Sent To Arbitration
March 16, 2016
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon’s “supercookies” to arbitration. U.S. District Court Judge Jeffrey White in the Northern
Special Assistant Attorney General of California Justin Erlich Joins Lineup of Summit Speakers
March 9, 2016
We are very pleased to announce that Justin Erlich, the special assistant attorney general to California Attorney General Kamala Harris, will join us at the upcoming NAI Summit in San
FTC Director Jessica Rich to Headline Upcoming NAI Summit
February 26, 2016
We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on
NAI in 2016: A Look Ahead
February 8, 2016
Wow! Is it already February? It’s hard to believe that the holidays, CES, and a major DC blizzard are now in the rear view mirror! Here at NAI, we are
Starting Points for Sensitive Data: NAI Requirements and Best Practices for Health-Related Targeting
January 15, 2016
As detailed in previous blog posts on this topic, the Network Advertising Initiative (NAI) believes that the collection and use of “Sensitive Data” – particularly health or medical information – raise unique
Varick Violated Privacy Code, Watchdog Says
January 14, 2016
MDC Partners’ agency trading desk Varick Media Management violated the industry’s privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog administered by the Better
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
December 23, 2015
When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious invasion of privacy,” while vendors and ad
Report on the FTC Cross-Device Tracking Workshop
December 14, 2015
NAI was honored to represent our members and serve as an industry voice at the recent Federal Trade Commission (FTC) Cross-Device Tracking Workshop held on November 16 in Washington, DC. As described
OMB Announces New Federal Privacy Council; Lauds Work of Former NAI President Marc Gorman
December 4, 2015
The Office of Management and Budget Director Shaun Donovan delivered a speech this week during the Federal Privacy Summit in Washington, DC. During the speech, which focused on the Obama Administration’s efforts
Google Accused of Spying on Kids via Chromebooks
December 2, 2015
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LinkedIn Rolls Out Revamped Mobile App for Android and iOS
December 2, 2015
For the past 20 years, NewsFactor Network and CIO Today have been providing daily news coverage for the technology industry. Thanks to reader loyalty, plus the support of our advertising