Summit Summary: My Five Takeaways from the 2016 NAI Summit
April 28, 2016
I am pleased to report that our 2016 NAI Summit was a huge success! It was great to see so many of our members at our first West Coast Summit in San Francisco, California. The venue, the weather, the compelling programming – everything was terrific! I have a few favorite moments and some thoughts about
FTC Wants Piece of Set-Top Privacy Enforcement
April 22, 2016
Jessica Rich, the director of the Federal Trade Commission’s Bureau of Consumer Protection, has advised the FCC to require third-party navigation device providers to certify to consumers, as well as MVPDs, that their devices or apps comply with the statutory privacy protections that apply to MVPD set-top information.
Ad Industry Asks For More Time To Consider FCC’s Privacy Plan
April 21, 2016
A broad array of industry organizations is asking the Federal Communications Commission for two more months to respond to a proposal that would restrict Internet service providers’ ability to engage in online behavioral advertising.
Keeping Up with the Online Advertising Industry
April 16, 2016
Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based advertising industry. One of the questions they posed was what additional actions industry should be taking to address online tracking as it develops ever more
PlaceIQ Joins Network Advertising Initiative
April 13, 2016
The NAI is made up of third-party digital advertising companies that audit various companies’ practices and technologies, as well as advocate for self-regulation in the industry. Many analysts have likened mobile data collection as the “Wild West,” in reference to the lawless or careless attitudes many publishers and data providers take when they alter data,
Ad Roundup: Location, data key to platforms
April 13, 2016
In today’s advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. First, Altify has launched Altify Max, a platform set up to increase brands’ understanding of their data. Through the platform brands can create real-time recommendations that will help salespeople know how to approach leads.
NAI Report Finds 100% Compliance, ‘Glitches’ And Dysfunction Too
April 12, 2016
The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensure that third-party digital advertising companies — ad networks, DSPs, DMPs, trading desks, etc. — comply with the industry’s “code of conduct” and consumer opt-out methods, released its annual report for 2015 Monday and essentially gave itself an A+ grade.
NAI Annual Compliance Report Published
April 11, 2016
The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am proud to announce that we published today. The Report is based on findings from the NAI staff’s comprehensive monitoring processes during the 2015 compliance period
The Status of Opt-In Consent Requirements
April 1, 2016
Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising, as well as in Retargeting. We provided more direction on this topic in 2015 with the release of the Guidance for NAI Members: Determining Whether Location
Adobe Announces Cross-Device Co-op to Enable People-Based Marketing
March 22, 2016
Devices don’t buy products – people do. Yet marketing to people as they migrate from one device to another – from a desktop platform at the office, to a smartphone on the train, to a tablet in their home – has been a tremendous challenge facing brands for years. Marketing to the device rather than
Turn ‘Supercookie’ Battle Sent To Arbitration
March 16, 2016
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon’s “supercookies” to arbitration. U.S. District Court Judge Jeffrey White in the Northern District of California agreed with Turn that the consumers’ allegations were closely connected to their subscriber agreements with Verizon — which call for arbitration of