NAI Issues New Guidance for Consumer Consent
December 2, 2019
The self-regulatory group Network Advertising Initiative has issued guidance that expands on new requirements in its updated privacy code, including the mandate to obtain consumers’ opt-in consent before collecting or using “sensitive” data for ad delivery and reporting, as well as for ad targeting.
NAI Analysis – CCPA Sales
November 1, 2019
Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis
Update on Viewed Content Advertising
October 29, 2019
The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered activity under the NAI Code, enforced on January 1, 2019. The addressable or advanced television space is still a nascent and developing technology, with a
Audience-Matched Advertising Opt Out Member Guidance
October 23, 2019
The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and applications, as well as on covered devices. One result of the 2020 NAI Code’s expanded scope is that offline data onboarded for use in tailoring
NAI Consumer Survey on Privacy and Digital Advertising
October 22, 2019
The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy. The survey results feature three key findings: Consumers have significant online privacy concerns that are primarily driven by bad actors, such as hackers. Consumers strongly favor ad-supported media and online services over those that require
NAI Analysis of Verifiable Consumer Requests under the CCPA
September 1, 2019
This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify and respond to such requests. Further, it will provide recommendations to ad-tech companies regarding sensible approaches toward verifying and responding to such requests based on
2018 Annual Compliance Report Released
August 30, 2019
The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI staff found that some member companies had various non-material violations of the Code, these members actively worked with NAI staff during the course of the
The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry
July 10, 2019
The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and careful consideration by all ad tech companies that process personal data of EEA (European Economic Area) residents. Overall, the ICO’s measured and iterative approach is
NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration
June 21, 2019
IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations across the EU and U.S. The NAI had a strong presence this year. NAI President and CEO, Leigh Freund, led a panel on the challenges
NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users
June 6, 2019
Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile. Our organization also educates and
NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users
May 16, 2019
Non-profit organization Network Advertising Initiative has announced its 2020 Code of Conduct. The document is meant to be an updated, more comprehensive version of the NAI Code, which was first published in 2000. The 2020 Code expands coverage to fully encompass all the new products and technologies relevant to today’s digital advertising industry and strengthens requirements related to the
NAI Publishes 2020 Code of Conduct
May 15, 2019
The Network Advertising Initiative has published its “2020 Code of Conduct.” The document has been updated to include offline data and advertiser customer database information under the scope of tailored advertising. The NAI also expanded opt-in consent for ad delivery and reporting for precise location information. “Consistent with the California Consumer Privacy Act the NAI’s