Blog - Page 19 of 47 - The NAI: Network Advertising Initiative

NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration

June 21, 2019

IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations

NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users

June 6, 2019

Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of

NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users

May 16, 2019

Non-profit organization Network Advertising Initiative has announced its 2020 Code of Conduct. The document is meant to be an updated, more comprehensive version of the NAI Code, which was first published in 2000.

NAI Publishes 2020 Code of Conduct

May 15, 2019

The Network Advertising Initiative has published its “2020 Code of Conduct.” The document has been updated to include offline data and advertiser customer database information under the scope of tailored

Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance

May 14, 2019

Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman

NAI Bans Behavioral Targeting of Users Under 16

May 14, 2019

The self-regulatory group Network Advertising Initiative has issued a new privacy code that prohibits ad-tech companies and other members from sending behaviorally targeted ads to anyone younger than 16. That

FTC Hearings #12: The FTC’s Approach to Consumer Privacy Day 1

April 16, 2019

The FTC held its 12th Hearing on Competition and Consumer Protection on April 9 and 10, 2019. The overall theme of the two-day hearing centered on the FTC’s approach to

NAI Announces Leadership Role to Promote Robust Federal Privacy Law

April 8, 2019

Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America. The mission of the

ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws

April 8, 2019

Privacy for America is a new coalition founded by trade organizations 4A’s, ANA, IAB and NAI intended to create strict privacy protections for US consumers. The coalition seeks national law

NAI Comments to California AG Xavier Becerra re: CCPA Regulations

March 1, 2019

The Network Advertising Initiative (“NAI”) is pleased to submit this letter in response to the Department of Justice’s request for comments regarding implementing regulations it may promulgate under the California

How the NAI Protects Consumers’ Sensitive Information in Digital Advertising

February 27, 2019

Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially

Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy

February 7, 2019

Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of

NAI Participates in Ad Industry Letter to Sen. Carlyle regarding WA Privacy Act

January 1, 2019

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses, to household brands, across every segment of the advertising industry, including a

NAI Comments to FTC re: Consumer Privacy Hearings

December 21, 2018

Thank you for to opportunity to submit comments in advance of the upcoming hearing on Consumer Privacy, scheduled for February 12-13. Please find below detailed responses to the questions for

How the NAI Helps Protect Consumer Location Data

December 14, 2018

In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use