The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry
July 10, 2019
The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and careful consideration by all ad tech companies that process personal data of EEA (European Economic Area) residents. Overall, the ICO’s measured and iterative approach is
NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration
June 21, 2019
IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations across the EU and U.S. The NAI had a strong presence this year. NAI President and CEO, Leigh Freund, led a panel on the challenges
NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users
June 6, 2019
Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile. Our organization also educates and
NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users
May 16, 2019
Non-profit organization Network Advertising Initiative has announced its 2020 Code of Conduct. The document is meant to be an updated, more comprehensive version of the NAI Code, which was first published in 2000. The 2020 Code expands coverage to fully encompass all the new products and technologies relevant to today’s digital advertising industry and strengthens requirements related to the
NAI Publishes 2020 Code of Conduct
May 15, 2019
The Network Advertising Initiative has published its “2020 Code of Conduct.” The document has been updated to include offline data and advertiser customer database information under the scope of tailored advertising. The NAI also expanded opt-in consent for ad delivery and reporting for precise location information. “Consistent with the California Consumer Privacy Act the NAI’s
Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance
May 14, 2019
Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman
NAI Bans Behavioral Targeting of Users Under 16
May 14, 2019
The self-regulatory group Network Advertising Initiative has issued a new privacy code that prohibits ad-tech companies and other members from sending behaviorally targeted ads to anyone younger than 16. That provision is included in the organization’s revised code of conduct, unveiled Tuesday and slated to take effect in 2020. The prior code prohibited members from using
FTC Hearings #12: The FTC’s Approach to Consumer Privacy Day 1
April 16, 2019
The FTC held its 12th Hearing on Competition and Consumer Protection on April 9 and 10, 2019. The overall theme of the two-day hearing centered on the FTC’s approach to consumer privacy. This is the 12th part of a series covering the FTC Hearings, the second day of this hearing can be found here and
NAI Announces Leadership Role to Promote Robust Federal Privacy Law
April 8, 2019
Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America. The mission of the Coalition is to promote a transformative, robust U.S. privacy framework that would set forth clear, enforceable and nationwide consumer privacy protections, establish new prohibitions on
ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws
April 8, 2019
Privacy for America is a new coalition founded by trade organizations 4A’s, ANA, IAB and NAI intended to create strict privacy protections for US consumers. The coalition seeks national law that protects consumers, creates a new division of the FTC and strictly punishes companies that breach or misuse personal data.In the coming weeks, the coalition
NAI Comments to California AG Xavier Becerra re: CCPA Regulations
March 1, 2019
The Network Advertising Initiative (“NAI”) is pleased to submit this letter in response to the Department of Justice’s request for comments regarding implementing regulations it may promulgate under the California Consumer Privacy Act of 2018 (“CCPA”).
How the NAI Protects Consumers’ Sensitive Information in Digital Advertising
February 27, 2019
Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially sensitive, and the NAI agrees that any potential misuse of sensitive information, in advertising or otherwise, raises serious privacy concerns. The protection of sensitive data
Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy
February 7, 2019
Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of data collection practices and users’ desire for greater transparency and control. However, in today’s digital driven economy, “one size fits all” legislation will most likely
NAI Participates in Ad Industry Letter to Sen. Carlyle regarding WA Privacy Act
January 1, 2019
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses, to household brands, across every segment of the advertising industry, including a significant number of Washington businesses. Our members engage in responsible data collection and use that benefits consumers and the economy, and we believe privacy deserves