Blog - Page 18 of 47 - The NAI: Network Advertising Initiative

Privacy for America Sends Letter to Congressional Leadership

December 12, 2019

Back when Privacy for America (PFA) – an ad industry group comprising the 4A’s, the Association of National Advertisers, the Digital Advertising Alliance, the Interactive Advertising Bureau, the Network Advertising

NAI establishes guidelines for opt-in consent in apps

December 11, 2019

Ad Industry Asks California To Scrap ‘Extralegal’ Do-Not-Track Mandate

December 10, 2019

The ad industry is urging California’s attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that consumers can send through their browsers.

Ad Industry Coalition Offers Detailed Framework for Federal Privacy Law

December 7, 2019

Privacy for America is putting its hat in the ring with a proposal of what a federal privacy law could look like. Among other things, the proposal would increase oversight

Ad Regulator Issues Guidance on Consent for Data Sharing

December 4, 2019

NAI Issues New Guidance for Consumer Consent

December 2, 2019

The self-regulatory group Network Advertising Initiative has issued guidance that expands on new requirements in its updated privacy code, including the mandate to obtain consumers’ opt-in consent before collecting or using “sensitive”

NAI Analysis – CCPA Sales

November 1, 2019

Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis

Update on Viewed Content Advertising

October 29, 2019

The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered

Audience-Matched Advertising Opt Out Member Guidance

October 23, 2019

The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and

NAI Consumer Survey on Privacy and Digital Advertising

October 22, 2019

The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy. The survey results feature three key findings: Consumers have significant

CCPA Amendment Summary

October 1, 2019

NAI Analysis of Verifiable Consumer Requests under the CCPA

September 1, 2019

This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify

2018 Annual Compliance Report Released

August 30, 2019

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI

New York City to Consider Banning Sale of Cellphone Location Data

July 23, 2019

The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

July 10, 2019

The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and