Blog - Page 18 of 47 - The NAI: Network Advertising Initiative

Update on Viewed Content Advertising

October 29, 2019

The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered

Audience-Matched Advertising Opt Out Member Guidance

October 23, 2019

The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and

NAI Consumer Survey on Privacy and Digital Advertising

October 22, 2019

The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy. The survey results feature three key findings: Consumers have significant

CCPA Amendment Summary

October 1, 2019

NAI Analysis of Verifiable Consumer Requests under the CCPA

September 1, 2019

This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify

2018 Annual Compliance Report Released

August 30, 2019

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI

New York City to Consider Banning Sale of Cellphone Location Data

July 23, 2019

The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

July 10, 2019

The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and

NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration

June 21, 2019

IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations

NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users

June 6, 2019

Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of

NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users

May 16, 2019

Non-profit organization Network Advertising Initiative has announced its 2020 Code of Conduct. The document is meant to be an updated, more comprehensive version of the NAI Code, which was first published in 2000.

NAI Publishes 2020 Code of Conduct

May 15, 2019

The Network Advertising Initiative has published its “2020 Code of Conduct.” The document has been updated to include offline data and advertiser customer database information under the scope of tailored

Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance

May 14, 2019

Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman

NAI Bans Behavioral Targeting of Users Under 16

May 14, 2019

The self-regulatory group Network Advertising Initiative has issued a new privacy code that prohibits ad-tech companies and other members from sending behaviorally targeted ads to anyone younger than 16. That

FTC Hearings #12: The FTC’s Approach to Consumer Privacy Day 1

April 16, 2019

The FTC held its 12th Hearing on Competition and Consumer Protection on April 9 and 10, 2019. The overall theme of the two-day hearing centered on the FTC’s approach to