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NAI Comment Letter: COPPA Rule Review

December 19, 2019
On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in response to the Federal Trade Commission’s (FTC) Request for Comment (RFC) on the Children’s Online Privacy Protection Act (COPPA) Rule (85 Fed. Reg. 35842, July
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NAI’s 2020 Code Effective January 1 Along with CCPA

December 19, 2019
The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline and used for tailored advertising, as well as CCPA and TV-based tailored advertising. In anticipation of the January 1, 2020 effective date of the Code,
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This Actually Was Kind of the Year of Privacy, and Other Thoughts

December 19, 2019
After nearly a year of little movement, Congress made major moves towards public drafts of bills to create a federal law on consumer data and privacy protection. This week ACT | The App Association is publishing a two part series on these legislative drafts and what the text really means for consumers.
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DAA Begins Onboarding Companies to Use CCPA Opt-Out Tools

December 18, 2019
The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools. The DAA’s CCPA Opt-Out Tools provide consumers a clear and recognizable mechanism to express cross-industry choices around the sale of their personal information.
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NAI’s 2020 Code Effective January 1 Along with CCPA

December 17, 2019
The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline and used for tailored advertising, as well as CCPA and TV-based tailored advertising. In anticipation of the January 1, 2020 effective date of the Code,
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Privacy for America Sends Letter to Congressional Leadership

December 12, 2019
Back when Privacy for America (PFA) – an ad industry group comprising the 4A’s, the Association of National Advertisers, the Digital Advertising Alliance, the Interactive Advertising Bureau, the Network Advertising Initiative and other associations – announced its kickoff in April of this year, we were hungry for details. The group planned to “work with Congress to support
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Ad Industry Coalition Offers Detailed Framework for Federal Privacy Law

December 7, 2019
Privacy for America is putting its hat in the ring with a proposal of what a federal privacy law could look like. Among other things, the proposal would increase oversight for nonprofits on privacy issues.With the first state-level privacy law weeks away from taking effect, an industry coalition is putting its hat in the ring as
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NAI Issues New Guidance for Consumer Consent

December 2, 2019
The self-regulatory group Network Advertising Initiative has issued guidance that expands on new requirements in its updated privacy code, including the mandate to obtain consumers’ opt-in consent before collecting or using “sensitive” data for ad delivery and reporting, as well as for ad targeting.
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Update on Viewed Content Advertising

October 29, 2019
The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered activity under the NAI Code, enforced on January 1, 2019. The addressable or advanced television space is still a nascent and developing technology, with a
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Audience-Matched Advertising Opt Out Member Guidance

October 23, 2019
The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and applications, as well as on covered devices. One result of the 2020 NAI Code’s expanded scope is that offline data onboarded for use in tailoring
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