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Home Policy & News

NAI Comments to FTC re: Consumer Privacy Hearings

December 21, 2018

Thank you for to opportunity to submit comments in advance of the upcoming hearing on Consumer Privacy, scheduled for February 12-13. Please find below detailed responses to the questions for discussion at this hearing. In addition to these comments, the Network Advertising Initiative (NAI) would also welcome the opportunity to participate in the hearing.

How the NAI Helps Protect Consumer Location Data

December 14, 2018

In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use of precise location information by mobile apps that deserve close attention by all parties in the mobile ecosystem, including the advertising technology industry. The

NAI Comments to NTIA re: National Privacy Framework

November 9, 2018

Thank you for providing this thoughtful, comprehensive approach to enhancing consumer privacy and balancing the need to promote robust innovation, and for the opportunity to comment. The NAI concurs that privacy protections should be principles-based and focus on outcomes and benefits to consumers, rather than seeking to enshrine complex consent procedures or prescriptive interface designs

Summary of First FTC Hearing on Competition & Consumer Protection in the 21st Century

September 17, 2018

On Thursday, September 13th , the FTC began its Hearings on Competition and Consumer Protection in the 21st Century. It was the first in a series of hearings on whether recent economic, business, technological, or international developments require changes to the FTC’s competition and consumer protection enforcement priorities. The series will provide the FTC with

Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance

April 23, 2018

The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken notice. With the growth of data-enabled television comes privacy concerns, and the NAI commenced a working group to develop standards for NAI members demonstrating responsible

NAI Consumer Survey: Digital Advertising, Online Content, and Privacy

April 9, 2018

In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this chance to learn more about consumer opinions, we sent out a survey that obtained the responses of 10,000 U.S. consumers to find out more about

Member Viewpoint: ShareThis

February 14, 2018

A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis GDPR is Coming. Are You Ready For a New Era of Compliance? The impending arrival of The General Data Protection Regulation (GDPR) from the European Union means that companies have to take consumer privacy more seriously than ever before. But there’s a problem. According to

Postcards from London

December 5, 2017

NAI’s travel bonanza is continuing at the start of this holiday season. This postcard comes from London, where the city is alight with holiday decorations and abuzz with the news of a royal engagement. I’m writing with news that is more regulatory than regal, but it is still important! Last week, the IAB Europe published

Brussels, Beer, and Better European Privacy Regulations

November 29, 2017

Greetings from Brussels, the land of French fries and beer, and now the epicenter of fierce efforts to achieve compliance with the historic European privacy regulation, the General Data Protection Regulation (GDPR). I had the privilege of representing NAI members at two major privacy events in Brussels: the in-person meeting for the IAB Europe’s GDPR

IAB, Other Ad Groups Urge FTC To Focus On ‘Concrete’ Harms

October 31, 2017

The Federal Trade Commission should only take action over privacy or security practices that have caused “concrete injuries” to consumers, the Interactive Advertising Bureau and other ad groups say.

Twitter Vet Will Carty, The NAI’s New Public Policy Veep, Is No Fan Of Regulation

October 20, 2017

Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP of public policy.

Lobbying World

October 18, 2017

The Network Advertising Initiative hired Will Carty away from Twitter to serve as its vice president for public policy. Carty had been with Twitter for five years, including serving as its top lobbyist handling policy issues in the U.S. and Canada. He also spent more than a decade on Capitol Hill as the policy director

Postcards from Hong Kong

October 13, 2017

你好 Hello from Hong Kong! The second installment of our “Postcards from…” series comes from the other side of the world at the Shangri-La Kowloon in Hong Kong where I was privileged to represent NAI member companies during the 39th Annual International Conference of Data Protection and Privacy Commissioners on September 25-29, 2017. The event

Certification for Media iQ; FastPay Buys AnchorOps

October 13, 2017

Analytics and technology provider Media iQ underlines its commitment to brand safety and online privacy with two industry designations: committing to self-regulation via the NAI code of conduct, Media iQ has been received as a member of the Network Advertising Initiative. At the same time, the company has been certified by the Trustworthy Accountability Group

Twitter lobbyist jumps to Network Advertising Initiative

October 11, 2017

Will Carty is leaving Twitter’s Washington office to join the Network Advertising Initiative, an online advertising trade group, next week as vice president for public policy. He previously spent five years as Twitter’s director of public policy and served as its only registered lobbyist after Amanda Faulkner decamped for Google earlier this year. Carty is