Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance
May 14, 2019
Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman
NAI Bans Behavioral Targeting of Users Under 16
May 14, 2019
The self-regulatory group Network Advertising Initiative has issued a new privacy code that prohibits ad-tech companies and other members from sending behaviorally targeted ads to anyone younger than 16. That provision is included in the organization’s revised code of conduct, unveiled Tuesday and slated to take effect in 2020. The prior code prohibited members from using
FTC Hearings #12: The FTC’s Approach to Consumer Privacy Day 1
April 16, 2019
The FTC held its 12th Hearing on Competition and Consumer Protection on April 9 and 10, 2019. The overall theme of the two-day hearing centered on the FTC’s approach to consumer privacy. This is the 12th part of a series covering the FTC Hearings, the second day of this hearing can be found here and
NAI Announces Leadership Role to Promote Robust Federal Privacy Law
April 8, 2019
Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America. The mission of the Coalition is to promote a transformative, robust U.S. privacy framework that would set forth clear, enforceable and nationwide consumer privacy protections, establish new prohibitions on
ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws
April 8, 2019
Privacy for America is a new coalition founded by trade organizations 4A’s, ANA, IAB and NAI intended to create strict privacy protections for US consumers. The coalition seeks national law that protects consumers, creates a new division of the FTC and strictly punishes companies that breach or misuse personal data.In the coming weeks, the coalition
NAI Comments to California AG Xavier Becerra re: CCPA Regulations
March 1, 2019
The Network Advertising Initiative (“NAI”) is pleased to submit this letter in response to the Department of Justice’s request for comments regarding implementing regulations it may promulgate under the California Consumer Privacy Act of 2018 (“CCPA”).
How the NAI Protects Consumers’ Sensitive Information in Digital Advertising
February 27, 2019
Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially sensitive, and the NAI agrees that any potential misuse of sensitive information, in advertising or otherwise, raises serious privacy concerns. The protection of sensitive data
Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy
February 7, 2019
Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of data collection practices and users’ desire for greater transparency and control. However, in today’s digital driven economy, “one size fits all” legislation will most likely
NAI Participates in Ad Industry Letter to Sen. Carlyle regarding WA Privacy Act
January 1, 2019
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses, to household brands, across every segment of the advertising industry, including a significant number of Washington businesses. Our members engage in responsible data collection and use that benefits consumers and the economy, and we believe privacy deserves
NAI Comments to FTC re: Consumer Privacy Hearings
December 21, 2018
Thank you for to opportunity to submit comments in advance of the upcoming hearing on Consumer Privacy, scheduled for February 12-13. Please find below detailed responses to the questions for discussion at this hearing. In addition to these comments, the Network Advertising Initiative (NAI) would also welcome the opportunity to participate in the hearing.
How the NAI Helps Protect Consumer Location Data
December 14, 2018
In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use of precise location information by mobile apps that deserve close attention by all parties in the mobile ecosystem, including the advertising technology industry. The
NAI Comments to NTIA re: National Privacy Framework
November 9, 2018
Thank you for providing this thoughtful, comprehensive approach to enhancing consumer privacy and balancing the need to promote robust innovation, and for the opportunity to comment. The NAI concurs that privacy protections should be principles-based and focus on outcomes and benefits to consumers, rather than seeking to enshrine complex consent procedures or prescriptive interface designs
Summary of First FTC Hearing on Competition & Consumer Protection in the 21st Century
September 17, 2018
On Thursday, September 13th , the FTC began its Hearings on Competition and Consumer Protection in the 21st Century. It was the first in a series of hearings on whether recent economic, business, technological, or international developments require changes to the FTC’s competition and consumer protection enforcement priorities. The series will provide the FTC with
Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance
April 23, 2018
The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken notice. With the growth of data-enabled television comes privacy concerns, and the NAI commenced a working group to develop standards for NAI members demonstrating responsible
NAI Consumer Survey: Digital Advertising, Online Content, and Privacy
April 9, 2018
In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this chance to learn more about consumer opinions, we sent out a survey that obtained the responses of 10,000 U.S. consumers to find out more about