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Home Policy & News

NAI Comments to California AG Xavier Becerra re: CCPA Regulations

March 1, 2019

The Network Advertising Initiative (“NAI”) is pleased to submit this letter in response to the Department of Justice’s request for comments regarding implementing regulations it may promulgate under the California Consumer Privacy Act of 2018 (“CCPA”).

How the NAI Protects Consumers’ Sensitive Information in Digital Advertising

February 27, 2019

Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially sensitive, and the NAI agrees that any potential misuse of sensitive information, in advertising or otherwise, raises serious privacy concerns. The protection of sensitive data

Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy

February 7, 2019

Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of data collection practices and users’ desire for greater transparency and control. However, in today’s digital driven economy, “one size fits all” legislation will most likely

NAI Participates in Ad Industry Letter to Sen. Carlyle regarding WA Privacy Act

January 1, 2019

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses, to household brands, across every segment of the advertising industry, including a significant number of Washington businesses. Our members engage in responsible data collection and use that benefits consumers and the economy, and we believe privacy deserves

NAI Comments to FTC re: Consumer Privacy Hearings

December 21, 2018

Thank you for to opportunity to submit comments in advance of the upcoming hearing on Consumer Privacy, scheduled for February 12-13. Please find below detailed responses to the questions for discussion at this hearing. In addition to these comments, the Network Advertising Initiative (NAI) would also welcome the opportunity to participate in the hearing.

How the NAI Helps Protect Consumer Location Data

December 14, 2018

In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use of precise location information by mobile apps that deserve close attention by all parties in the mobile ecosystem, including the advertising technology industry. The

NAI Comments to NTIA re: National Privacy Framework

November 9, 2018

Thank you for providing this thoughtful, comprehensive approach to enhancing consumer privacy and balancing the need to promote robust innovation, and for the opportunity to comment. The NAI concurs that privacy protections should be principles-based and focus on outcomes and benefits to consumers, rather than seeking to enshrine complex consent procedures or prescriptive interface designs

Summary of First FTC Hearing on Competition & Consumer Protection in the 21st Century

September 17, 2018

On Thursday, September 13th , the FTC began its Hearings on Competition and Consumer Protection in the 21st Century. It was the first in a series of hearings on whether recent economic, business, technological, or international developments require changes to the FTC’s competition and consumer protection enforcement priorities. The series will provide the FTC with

Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance

April 23, 2018

The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken notice. With the growth of data-enabled television comes privacy concerns, and the NAI commenced a working group to develop standards for NAI members demonstrating responsible

NAI Consumer Survey: Digital Advertising, Online Content, and Privacy

April 9, 2018

In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this chance to learn more about consumer opinions, we sent out a survey that obtained the responses of 10,000 U.S. consumers to find out more about

Member Viewpoint: ShareThis

February 14, 2018

A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis GDPR is Coming. Are You Ready For a New Era of Compliance? The impending arrival of The General Data Protection Regulation (GDPR) from the European Union means that companies have to take consumer privacy more seriously than ever before. But there’s a problem. According to

Postcards from London

December 5, 2017

NAI’s travel bonanza is continuing at the start of this holiday season. This postcard comes from London, where the city is alight with holiday decorations and abuzz with the news of a royal engagement. I’m writing with news that is more regulatory than regal, but it is still important! Last week, the IAB Europe published

Brussels, Beer, and Better European Privacy Regulations

November 29, 2017

Greetings from Brussels, the land of French fries and beer, and now the epicenter of fierce efforts to achieve compliance with the historic European privacy regulation, the General Data Protection Regulation (GDPR). I had the privilege of representing NAI members at two major privacy events in Brussels: the in-person meeting for the IAB Europe’s GDPR

IAB, Other Ad Groups Urge FTC To Focus On ‘Concrete’ Harms

October 31, 2017

The Federal Trade Commission should only take action over privacy or security practices that have caused “concrete injuries” to consumers, the Interactive Advertising Bureau and other ad groups say.

Twitter Vet Will Carty, The NAI’s New Public Policy Veep, Is No Fan Of Regulation

October 20, 2017

Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP of public policy.