Blog - The NAI: Network Advertising Initiative

The NAI, IAB File Join Amicus Letter in Haynie v. Google, Defend Demographic Ad Targeting

August 20, 2026

On August 18, the IAB and NAI submitted an amicus letter under California Rule of Court 8.500(g) backing the writ of mandate petition from Google and YouTube in Haynie v.

Web Series | Privacy, Data and Measurement in Healthcare Part 4: Fast, Effective, and Private: Rethinking the Tradeoffs in Healthcare Advertising

July 29, 2026

There’s a persistent assumption in healthcare advertising that you can have speed or you can have privacy, but not both — measurement and optimization pulling one way, compliance pulling the

Web Series | Privacy, Data and Measurement in Healthcare Part 3: Closing the Gap Between Privacy Law and Healthcare Ad Tech

July 22, 2026

The latest episode of our web series with PurpleLab tackles a question regulators haven’t fully answered: what counts as health inference risk? HIPAA’s expert determination standard assesses reidentification risk against

New Guidance from the NAI on Using AI in Network Advertising

July 20, 2026

A set of plain-English do’s and don’ts for adopting AI-enabled and agentic advertising workflows. Today, the NAI’s released new guidance, Key Do’s & Don’ts for Using AI in Network Advertising,

Web Series | Privacy, Data and Measurement in Healthcare Part 2: Faster, Safer, Smarter: Redefining Audience Segmentation and Measurement in Healthcare

July 15, 2026

The healthcare marketing landscape is undergoing a massive transformation driven by advanced technologies and deidentified health data. Marketers are now leveraging Large Language Models (LLMs) with Retrieval-Augmented Generation (RAG) architectures to

Web Series | Privacy, Data and Measurement in Healthcare Part 1: How Clean Rooms Are Transforming Marketing Accountability

July 8, 2026

Healthcare marketing stands at an inflection point. Real-world data (RWD) and privacy-preserving technologies like clean rooms are no longer optional. They’re reshaping how the industry measures impact and demonstrates ROI.

The NAI Announces Leadership Changes

June 24, 2026

Washington, D.C. [06/24/2026] — The President & CEO of the NAI (Network Advertising Initiative), Leigh Freund, announced plans to leave the organization as of July 2, after more than 11

Advertising in AI Chatbots: Early Observations and Considerations for Responsible Implementation

June 10, 2026

by Jason Snyder, Privacy Counsel, The NAI Introduction In January 2026, OpenAI announced it would begin testing advertising in ChatGPT. By March, the company had announced plans to roll out

The NAI Summit 2026 presents: A Fireside Chat with CalPrivacy’s Executive Director Tom Kemp

June 9, 2026

At the NAI Summit 2026, the NAI’s VP and General Counsel Tony Ficarrotta sat down with California Privacy Protection Agency Executive Director Tom Kemp for a candid fireside chat on

Inside the NAI Summit 2026: Key Takeaways for Moving Privacy Forward

May 28, 2026

The NAI Summit 2026 brought together industry leaders, state and federal regulators, congressional staff, and academics for two days of candid conversations about the future of data-driven advertising, data privacy,

The NAI Submits Preliminary Comments Re: CA Notices & Disclosures and Employee Data

May 21, 2026

On May 20, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Notices & Disclosures and Employee Data. In summary, the NAI recommends that CalPrivacy should:

The NAI Submits Preliminary Comments Re: CalPrivacy’s Delete Request and Opt-Out Platform Audits

May 7, 2026

On May 7, the NAI submitted comments in response to CalPrivacy’s Invitation for Preliminary Comments on Delete Request and Opt-Out Platform (“DROP”) Audits. The comments call on CalPrivacy to design

Privacy Posture and Deal Value: Lessons from the NAI/Wilson Sonsini Workshop

May 4, 2026

By Daniel Chen, Megan Cox, Tony Ficarrotta & Matthew Staples On April 21, 2026, the NAI and Wilson Sonsini Goodrich & Rosati co-hosted “Privacy Issues in Deal Diligence,” a half-day

The NAI Provides Input on CalPrivacy Preliminary Comment Invitation to Reduce Friction in Privacy Rights and Opt-Out Signals

April 7, 2026

On April 6, 2026, the NAI (Network Advertising Initiative) submitted comments in response to CalPrivacy’s preliminary request for input on reducing friction in the exercise of privacy rights and the

The NAI Develops Factor Analysis for Health-Related Sensitive Personal Information

February 24, 2026

Toward Clarity in Health-Related Advertising Privacy: A Practical Framework for Identifying Sensitive Health Data The treatment of health-related personal information in the U.S. privacy landscape is complex and continually evolving.