Tony Ficarrotta Joins The Data Protection Breakfast Club to Talk Privacy, Ad Tech, and Self-Regulation

On October 7, the NAI’s General Counsel Tony Ficarrotta recently joined hosts Pedro Pavón and Andy Dale on The Data Protection Breakfast Club for an episode titled “Watch Out For Falling Trees.” Tony brings a deep background in data privacy law paired with hands-on expertise in how data actually flows through the ad tech ecosystem, and the conversation draws on both. Together, they explore why this is such a critical period for the industry: state privacy laws continue to multiply, federal legislation remains uncertain, and companies are looking for clear, workable standards to guide responsible data practices in the meantime.

That’s where industry self-regulation comes in. Tony discusses how organizations like the NAI help companies navigate compliance and policy challenges, translating complex and evolving legal requirements into practical guidance that works for the way digital advertising actually operates. It’s a candid and engaging listen for anyone working at the intersection of privacy and advertising, and it may just leave you with a new favorite phrase for your next team meeting. Our thanks to Pedro and Andy for a great conversation.