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Public Policy Update

NAI Comments to NTIA on Competition in Mobile App Ecosystem

June 9, 2022

In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful or

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Press Release

NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored Advertising

May 10, 2022

WASHINGTON, DC (May 10, 2022) – A new resource from the NAI, the leading self-regulatory association dedicated to responsible data collection and its use for advertising technology, informs companies about

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Public Policy Update

Best Practices for User Choice and Transparency

May 10, 2022

This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice of dark patterns and

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Public Policy Update

Prepared Remarks for CPPA Stakeholder Session

May 6, 2022

The NAI’s VP of Public Policy, David LeDuc, joined the CPPA for a stakeholder session prior to the development of draft implementing regulations for the CPRA. We urged the CPPA

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Blog

The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders

March 31, 2022

Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring that

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Blog

NAI Summit Agenda Focuses on the Future of Digital Advertising from Privacy, Legal and Self-Regulatory Perspective

March 30, 2022

The 2022 NAI Summit, Privacy, Trust, and Accountability: The Foundation for Ad Tech’s Future, will be held in Brooklyn, NY April 27-28. Participants from across our industry will have the

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Blog

Getting to Know the Latest State Consumer Privacy Law: Key Takeaways for the Digital Advertising Industry

March 25, 2022

By David LeDuc, Vice President, Public Policy, and Meaghan M. Donahue, Counsel, Compliance & Policy On March 24, 2022, Utah Governor Spencer J. Cox signed the Utah Consumer Privacy Act (“UCPA”)

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Press Release

Statement on Legislation to “Ban Surveillance Advertising” Under Consideration by the House Energy & Commerce Committee

March 1, 2022

Bill would strengthen Big Tech and harm small businesses and consumers WASHINGTON, DC (March 1, 2022) – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising

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Press Release

NAI Board of Directors Adds Expertise on Digital Ad Infrastructure, Risk Management, and Connected TV; Alan Chapell Will Serve as Board Chair, Ileana Falticeni as Vice Chair

February 25, 2022

Board includes members with experience in adtech, policy, and legal sectors WASHINGTON, DC (February 25, 2022) – Today, the NAI announced that 14 industry leaders with deep knowledge and experience

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Press Release

Statement by the NAI on Google’s Approach to Consumer Privacy and Digital Advertising

February 16, 2022

WASHINGTON, DC (February 16, 2022) – The following statement by NAI President and CEO Leigh Freund regards Google’s announcement on introducing the Privacy Sandbox on Android and creating an opportunity

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Blog

FTC Commissioner Noah Phillips on the Outlook for Privacy and Digital Ads

February 14, 2022

FTC Commissioner Noah Phillips joined NAI members, staff, and industry stakeholders on December 8, 2021 for a conversation on the outlook for privacy and digital advertising. Commissioner Phillips was joined

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Public Policy Update

NAI Regulatory Summary and Analysis: Statement of the Federal Trade Commission on Breaches by Health Apps and Other Connected Devices

February 4, 2022

The NAI has published a Regulatory Summary and Analysis in response to the FTC’s September 2021 Policy Statement on the Health Breach Notification Rule, and its recent guidance updated in

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Blog

The Pitfalls of “Ban Surveillance Advertising”

February 1, 2022

Advocates are putting increased pressure on lawmakers and regulators to ban what they describe as “surveillance advertising.” The group Accountable Tech – part of the coalition committed to fighting “Big

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Blog

NAI Celebrates Data Privacy Day by Expanding Participation in Working Groups to Industry Partners

January 28, 2022

This Data Privacy Day finds the digital advertising industry at a critical juncture, with consumer privacy concerns emerging as both a challenge and an opportunity for the ecosystem.  Technology is

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Public Policy Update

NAI Comments: Petition for Rulemaking to Prohibit Surveillance Advertising

January 27, 2022

The NAI filed comments with the Federal Trade Commission (FTC) in response to a petition proposing an FTC rulemaking on unfair competition that would result in a ban on “surveillance

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Press Release

Statement on the “Banning Surveillance Advertising Act”

January 20, 2022

Bill would harm small businesses and consumers and strengthen Big Tech WASHINGTON, DC – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising Act introduced by U.S. Representatives

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Public Policy Update

Prepared Remarks from NAI President & CEO Leigh Freund for NTIA Virtual Listening Session on Personal Data: Privacy, Equity, and Civil Rights

January 11, 2022

On behalf of the Network Advertising Initiative (“NAI”), President & CEO Leigh Freund joined a virtual listening session hosted by the National Telecommunications and Information Administration (“NTIA”) to discuss solutions

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Blog

Meaghan Donahue Joins the NAI Team as Counsel

January 10, 2022

The NAI has hired Meaghan Donohue as Counsel for Compliance and Policy, building on a team of experts in data privacy, public policy, and advertising law, during a time of

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