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NAI Statement on Google’s Privacy Announcement

March 3, 2021

The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Google today announced that once third-party cookies are phased out, it will not build alternate

Press Release

Statement by NAI President and CEO Leigh Freund on voters’ approval of Proposition 24, the California Privacy Rights Act (CPRA)

November 5, 2020

WASHINGTON, DC (November 5, 2020) – The Network Advertising Initiative (NAI) released the following statement from President and CEO Leigh Freund following voters’ approval of Proposition 24, the California Privacy Rights

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NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA Compliance

October 14, 2020

The Network Advertising Initiative (NAI) released guidance warning brands and publishers about the risks of adopting a strategy for complying with the California Consumer Privacy Act (CCPA) by designating ad-tech

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NAI: Delay in IDFA implementation does not address harm to developers and disparate benefit to Apple

September 3, 2020

WASHINGTON, DC (September 3, 2020) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Apple today announced that it will delay implementation of its requirement

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NAI Praises L.A. City Attorney’s Settlement Over The Weather Channel App & Other Uses

August 19, 2020

Network Advertising Initiative (NAI) President & CEO Leigh Freund issued the following statement on today’s announcement that L.A. City Attorney Mike Feuer has settled a lawsuit that alleged The Weather

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NAI Releases Best Practices to Cover Ad Information Used for Research, Public Health, Law Enforcement & Other Uses

June 23, 2020

The Network Advertising Initiative (NAI) released privacy Best Practices for its members to follow if they use data collected for Tailored Advertising or Ad Delivery and Reporting for non-marketing purposes,

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NAI: Requiring app-by-app opt-in for personalized ads will confuse consumers, harm developers, and benefit Apple

June 21, 2020

The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Apple’s announcement that it will require consumers to opt in on an app-by-app basis

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NAI 2019 Annual Review: Members Are Complying with Code of Conduct

June 4, 2020

The Network Advertising Initiative (NAI) released its latest Annual Report, highlighting its major initiatives and outlining the work of the compliance team during the 2019 compliance season. The Report revealed

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NAI Code Provides Foundation for Using Data to Fight Coronavirus While Protecting Privacy

April 9, 2020

In testimony submitted today to the Senate Commerce, Science, and Transportation Committee, Network Advertising Initiative (NAI) President and CEO Leigh Freund highlighted the NAI Code of Conduct as a foundational

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NAI Responds to Google Announcement About Chrome’s Support for Third-Party Cookies

January 21, 2020

In response to Google’s announcement Building a more private web: A path towards making third party cookies obsolete, NAI President and CEO, Leigh Freund, offered the following statement.

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Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans

December 3, 2019

Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that

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NAI Establishes Detailed Requirements for Obtaining Opt-in Consent in Consumer Apps

December 2, 2019

The Network Advertising Initiative (NAI) today released a new Guidance document establishing detailed requirements for NAI members and their partners regarding Opt-In Consent for Precise Location Information and other sensitive

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NAI Consumer Survey Reveals Strong Support for Ad-Supported Media and Federal Privacy Framework

October 22, 2019

The Network Advertising Initiative (NAI) today released a report summarizing the findings of a recent survey among 10,000 internet users in America to find out more about what they think

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NAI Hails Revised Transparency and Consent Framework

August 22, 2019

Yesterday, the IAB Europe and IAB Tech Lab announced the release of an updated version of the Transparency & Consent Framework (TCF 2.0), an industry-developed tool supporting advertising technology companies,

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NAI Reacts to New York City Location Data Proposal

July 25, 2019

In response to the location privacy bill introduced in the New York City Council on July 23, 2019, NAI President and CEO, Leigh Freund, offered the following statement.

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NAI Elects New 2019 Board of Directors

May 23, 2019

The Network Advertising Initiative (NAI), the leading non- profit self-regulatory association comprised of third-party digital advertising companies, announced the election of its 2019 Board of Directors. The NAI Board is

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NAI Announces Revised 2020 Code of Conduct

May 14, 2019

The Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and use for digital advertising, announces the publication of its 2020 Code of Conduct. This document

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NAI Releases Compliance Results for Leading Third-Party Digital Ad Tech Companies

May 3, 2018

The Network Advertising Initiative (NAI) today released its 2017 Annual Compliance Report, a review of members’ adherence to the NAI Code of Conduct (Code) and NAI Mobile Application Code (App

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