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Public Policy Update

NAI Comments on Proposed Regulation Under the CPRA

August 24, 2022

The NAI comments call on the California Privacy Protection Agency to amend their proposed regulations regarding the use of Opt-out Preference Signals, which could be used to unfairly disadvantage businesses across

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Press Release

NAI: Expansive FTC rulemaking should not be used to threaten business models and circumvent the legislative process

August 11, 2022

WASHINGTON, DC (August 11, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc on the FTC’s announcement that it is initiating

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Blog

NAI Members and Digital Advertising Companies Should Take Note of FTC Warning on Sensitive Data, Particularly Claims of “Anonymization”

July 29, 2022

On July 11, 2022, the Federal Trade Commission (“FTC”) published an important blog post that serves as a public warning to the industry, reiterating its commitment to “fully enforcing the

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Public Policy Update

Prepared Remarks for CPA Pre-Rulemaking Listening Session

June 28, 2022

The NAI’s Vice President of Public Policy, David LeDuc, delivered remarks at a Colorado Privacy Act pre-rulemaking listening session held by the Colorado Attorney General’s Office. We emphasized the importance

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Blog

NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership

June 23, 2022

The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq,

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Press Release

NAI Statement on Data Privacy Legislation in the U.S. House

June 23, 2022

WASHINGTON, DC (June 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about the House Energy & Commerce Committee’s

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Public Policy Update

NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy Act

June 22, 2022

The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guided

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Press Release

Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information

June 22, 2022

Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare, military and other sensitive locations WASHINGTON, DC (June 22, 2022) – The NAI,

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Public Policy Update

NAI Comments to NTIA on Competition in Mobile App Ecosystem

June 9, 2022

In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful or

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Press Release

NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored Advertising

May 10, 2022

WASHINGTON, DC (May 10, 2022) – A new resource from the NAI, the leading self-regulatory association dedicated to responsible data collection and its use for advertising technology, informs companies about

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Public Policy Update

Best Practices for User Choice and Transparency

May 10, 2022

This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice of dark patterns and

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Public Policy Update

Prepared Remarks for CPPA Stakeholder Session

May 6, 2022

The NAI’s VP of Public Policy, David LeDuc, joined the CPPA for a stakeholder session prior to the development of draft implementing regulations for the CPRA. We urged the CPPA

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Blog

The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders

March 31, 2022

Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring that

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Blog

NAI Summit Agenda Focuses on the Future of Digital Advertising from Privacy, Legal and Self-Regulatory Perspective

March 30, 2022

The 2022 NAI Summit, Privacy, Trust, and Accountability: The Foundation for Ad Tech’s Future, will be held in Brooklyn, NY April 27-28. Participants from across our industry will have the

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Blog

Getting to Know the Latest State Consumer Privacy Law: Key Takeaways for the Digital Advertising Industry

March 25, 2022

By David LeDuc, Vice President, Public Policy, and Meaghan M. Donahue, Counsel, Compliance & Policy On March 24, 2022, Utah Governor Spencer J. Cox signed the Utah Consumer Privacy Act (“UCPA”)

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Press Release

Statement on Legislation to “Ban Surveillance Advertising” Under Consideration by the House Energy & Commerce Committee

March 1, 2022

Bill would strengthen Big Tech and harm small businesses and consumers WASHINGTON, DC (March 1, 2022) – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising

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Press Release

NAI Board of Directors Adds Expertise on Digital Ad Infrastructure, Risk Management, and Connected TV; Alan Chapell Will Serve as Board Chair, Ileana Falticeni as Vice Chair

February 25, 2022

Board includes members with experience in adtech, policy, and legal sectors WASHINGTON, DC (February 25, 2022) – Today, the NAI announced that 14 industry leaders with deep knowledge and experience

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Press Release

Statement by the NAI on Google’s Approach to Consumer Privacy and Digital Advertising

February 16, 2022

WASHINGTON, DC (February 16, 2022) – The following statement by NAI President and CEO Leigh Freund regards Google’s announcement on introducing the Privacy Sandbox on Android and creating an opportunity

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