NAI Comments on House Privacy Working Group RFI
On April 7, the NAI submitted comments to the House Energy and Commerce Committee’s Privacy Working Group regarding the review of existing privacy laws and seeking input on a prospective federal comprehensive data privacy and security framework (“National Privacy Framework”). The current patchwork of U.S. state consumer privacy laws provides inconsistent protection for American consumers and subjects U.S. businesses to regulatory fragmentation that stifles innovation, growth, and the provision of valuable services. Congress has the opportunity to replace this patchwork with a unified National Privacy Framework that benefits consumers, businesses, and the economy.
The NAI recommends that any National Privacy Framework should enshrine key areas of consensus that exist across current U.S. state privacy laws; and harmonize and simplify elements of those laws where they diverge. To that end, the NAI offers the following key recommendations, discussed in greater detail below:
- Adopt a reasonable data minimization standard that enables beneficial data uses with meaningful guardrails.
- Level the playing field for all entities across the digital media industry rather than favoring companies based on their market position as either a first- or third-party.
- Adopt a robust data governance framework that combines practical definitions, a set of strong and consistent consumer rights, and affirmative responsibilities for businesses.
Read the full comments here:
