Cuebiq Introduces New IoT Audiences, Giving Marketers Insight into IoT Device Usage Data

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S., is introducing new IoT Audiences to help marketers capitalize on the wave of IoT data and the emergence of connected devices. With an estimated 13 IoT devices per U.S. consumer*, Cuebiq’s new IoT audience data gives marketers better visibility into which specific IoT devices consumers use. This new data can be used on its own for cross-platform audience targeting or layered onto Cuebiq’s existing location data to derive interesting insights into consumer behavior.