admin, Author at The NAI: Network Advertising Initiative

This NYC Startup Just Raised $3.5M To Bring Location Data to Your Marketing Efforts

February 8, 2017

As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information

Member Update

February 6, 2017

NAI and DAA News |> New NAI Industry Opt Out Tool Goes Live February 15th Early this year, NAI will be launching the next version of the NAI opt-out tool,

Cross-Device Tracking and the Trouble with Talkative Tech

February 6, 2017

Did you know that your devices are following you and talking amongst themselves? Creepy, right? From ordering products from your smartphone that you added to your shopping cart on your

FTC Report Highlights Privacy Concerns and Best Practices for Cross-Device Tracking

February 6, 2017

FTC / DAA Extend Data Privacy Focus to Cross-Device Tracking

February 6, 2017

Enforcement of the Digital Advertising Alliance “Application of the Principles of Transparency and Control to Data Used Across Devices” (DAA Cross-Device Principles) officially began on February 1, just a week

FTC issues report and guidelines on cross-device tracking

February 3, 2017

Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device

IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers

February 2, 2017

IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven targeting solutions, announce their global partnership with European-born ad verification and analytics provider Adloox, to

Ajit Pai and the FCC’s Role in ISP Privacy Regulation under President Trump

February 1, 2017

Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data

February 1, 2017

Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral

FTC Staff Releases Report on Cross-Device Tracking

January 30, 2017

Cross-device tracking refers to the tracking of consumer activity across multiple devices such as smartphones, desktops, tablets and other connected devices. It helps companies understand consumer behavior better. The tracking

FTC Is On Track With Cross-Device Tracking Report

January 30, 2017

For those of us who wonder how that Dream Vacation ad follows us from our initial Google® search on our PC to our subsequent iPad searches: the US Federal Trade

Cable & Phone Industries Tell Congress To Reverse New Internet Privacy Rule

January 27, 2017

Last fall, the FCC approved a new rule detailing internet service providers can and can’t gather and use your information. The affected industries cried “unfair!” and now, with a new

Advertisers want Obama Era privacy rules repealed

January 27, 2017

Cross-Device Tracking: An FTC Staff Report

January 26, 2017

On January 23, the Federal Trade Commission (FTC) released “Cross-Device Tracking: An FTC Staff Report,” which explains how cross-device tracking is used to track consumers across multiple devices, sets out

New FTC Chair Has Warned Against Stricter Privacy Rules

January 26, 2017