NAI, DAA launch new version of consumer choice tools
April 4, 2017
The Network Advertising Initiative and Digital Advertising Alliance have together launched new versions of consumer choice tools for interest-based advertising. Changes to the “NAI tool and DAA tool include an enhanced user experience, the ability for companies to easily disclose to consumers their use of both cookie-based and non-cookie technologies for digital interest-based advertising …
Coalition for Better Ads Publishes New Standards
March 24, 2017
The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
A New Coalition Of Online Advertisers Wants To Rid The Web Of Crap Ads
March 23, 2017
A broad coalition of advertisers in the US and Europe known as The Coalition for Better Ads has released a set of standards it hopes will improve the standard of online advertising and, hopefully, halt the rise of ad blocking software.
In win for advertisers, loss for consumers, Senate votes to rollback broadband privacy rules
March 23, 2017
The action was supposed to be in the House today, the day representatives would vote to approve or reject Trumpcare. But the votes simply were not there and so the vote has been delayed at least until tomorrow. But in the Senate, a vote along party lines, 50-48, passed a bill to overturn new privacy
Coalition for Better Ads Releases Initial Better Ads Standards
March 22, 2017
Originally posted at www.betterads.org Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on
Datonics Recognized as Tier-1 Vendor by Publicis Groupe’s Verified Program
March 22, 2017
Leading online data marketplace Datonics has been granted Tier-1 status under the Publicis Groupe Verified certification. Publicis Groupe Verified is the only global vendor certification program of its kind, developed to ensure that Publicis Groupe agencies are equipped with safe, high performing, innovative technology solutions. Approved vendors are evaluated, scored and ranked across a multi-point
Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform
March 22, 2017
Choozle, the world’s fastest growing self-service programmatic advertising platform, today announced a key partnership with Strata, a Comcast Platform Services company and leader in media buying and selling software. The partnership will allow thousands of advertising agencies to execute digital advertising campaigns through Choozle as conveniently as they would buy local TV advertising.
Senators Fighting Online Privacy Rules Take Money From Industry
March 22, 2017
Curious why anyone would support a controversial new Congressional push to make it even easier for your internet provider sell your data to advertisers without your knowledge? The 22 Republican senators behind it have received more than $1.7 million from the industry since the 2012 U.S. election, a Vocativ analysis shows.
Ad Groups Press FCC To Revisit Broadband Privacy Rules
March 20, 2017
The major ad organizations are continuing to press the Federal Communications Commission to reconsider new privacy rules that prohibit broadband providers from drawing on users’ Web browsing or app usage history for ad targeting, without their opt-in consent.
Smart Condoms Suggest More than a Day Without Women
March 8, 2017
Sex and technology both raise challenging questions about privacy and personal autonomy, and the magnitude of these challenges only increases when the two intersect. Last week, for instance, British Condoms announced the world’s first “smart condom.” The i.Con Smart Condom is a wearable ring that promises to track sexual performance and potentially detect sexually transmitted
Adbrain Partners with Eyeota to Create New Mobile Audiences
March 7, 2017
Eyeota, the global leader for audience data, has partnered with Adbrain, global provider of intelligent cross-device technology solutions, to extend Eyeota’s audience data from desktop into mobile. Eyeota’s new mobile data will reflect consumer behavior in both the mobile app and mobile web environments. The data will be available to marketers via demand side platforms.