admin, Author at The NAI: Network Advertising Initiative

Increasing Demand for Accurate Location Triggers Skyhook’s 2016 Growth

January 25, 2017

In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and

FTC Has Issues with How Advertisers Track You Across Your Devices

January 25, 2017

Have you ever been surprised to see an online ad on your computer for an item you recently shopped for on your phone? That’s the purpose of a phenomenon called

FTC Releases Cross-Device Tracking Report

January 25, 2017

The Federal Trade Commission yesterday released its report on cross-device tracking. The report, which follows the Commission’s November 2015 Cross-Device Tracking Workshop, describes some of the current approaches to track

FTC Report Drills Down On Cross-Device, But Has Little Fresh Advice To Share

January 25, 2017

The Federal Trade Commission’s cross-device report has few practical recommendations on what consumers can do to navigate the tangled web of cross-device privacy controls – or the lack thereof. Although

PrivacyCon 2017 NAI Insights: Trackers, Cross-Device, and Machine Learning Techniques Brought to the FTC’s Attention

January 20, 2017

by William Lee and Grant Nelson The FTC held PrivacyCon 2017 on Thursday, January 12th. Eighteen researchers were selected from about 70 submissions to present their findings to attendees and

Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

January 19, 2017

Oracle Marketing Cloud today announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and

Ad Groups Seek Reconsideration of FCC Privacy Rule

January 19, 2017

Smart TVs — Insights From FTC’s Technology Workshop and DMA’s Next-Generation TV White

January 11, 2017

Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking

January 6, 2017

When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a paper penned by the FTC Office

US Trade Associations and ISPs Petition FCC to Reconsider New Privacy Rules

January 5, 2017

On January 3, several US trade associations and internet service providers (ISPs) submitted petitions requesting that the Federal Communications Commission (FCC) reconsider its broadband privacy rules mandating consumer opt-in before

US ad trade associations file petition against FCC, stating it is in violation of the First Amendment

January 4, 2017

Several major US ad trade associations jointly submitted a petition to the Federal Communications Commission (FCC) on Tuesday evening (3 January) to reconsider its order mandating opt-in privacy requirements by

Ad Industry Petitions FCC To Jettison Its Privacy Rules

January 4, 2017

Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement ‘Onerous’

January 3, 2017

The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission (FCC) to reconsider its order mandating opt-in privacy requirements by Internet service providers.

Norton Rose Fulbright Heads to PNG, Plus More Lateral Moves

December 29, 2016

Global legal giant Norton Rose Fulbright looks to new horizons; Akin Gump and Fox Rothschild reel in some new recruits; Cooley and Goodwin Procter keep growing; Weil make a high-profile

FTC Settles with Targeted Digital Advertising Company over Supercookie Advertising Practices

December 27, 2016

The Federal Trade Commission (FTC) has entered into a proposed consent order requiring digital advertising company Turn Inc. to include a clear and conspicuous notice detailing how it collects, uses,