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FTC / DAA Extend Data Privacy Focus to Cross-Device Tracking

February 6, 2017

Enforcement of the Digital Advertising Alliance “Application of the Principles of Transparency and Control to Data Used Across Devices” (DAA Cross-Device Principles) officially began on February 1, just a week after the FTC issued a staff report discussing the application of the FTC Online Behavioral Advertising Principles in the context of “Cross Device Tracking” and

FTC issues report and guidelines on cross-device tracking

February 3, 2017

Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission’s (FTC’s) radar, as a kind of more sophisticated sibling of behavioral targeting.

IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers

February 2, 2017

IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven targeting solutions, announce their global partnership with European-born ad verification and analytics provider Adloox, to provide detailed analytics across fraud, viewability and brand safety for IgnitionOne and Netmining clients. The new partnership will include Adloox’s Pre-bid Fraud and Brand Safety

Ajit Pai and the FCC’s Role in ISP Privacy Regulation under President Trump

February 1, 2017

Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data

February 1, 2017

Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor.

FTC Staff Releases Report on Cross-Device Tracking

January 30, 2017

Cross-device tracking refers to the tracking of consumer activity across multiple devices such as smartphones, desktops, tablets and other connected devices. It helps companies understand consumer behavior better. The tracking can be deterministic (where a user logs into multiple devices affirmatively identifying the device as his/hers) or probabilistic (companies infer cross-device activity using factors like

FTC Is On Track With Cross-Device Tracking Report

January 30, 2017

For those of us who wonder how that Dream Vacation ad follows us from our initial Google® search on our PC to our subsequent iPad searches: the US Federal Trade Commission (FTC) Staff Cross-Device Tracking Report has some answers, as well as some advice. Released on January 23, 2017, the Report gives insight into legal

Cable & Phone Industries Tell Congress To Reverse New Internet Privacy Rule

January 27, 2017

Last fall, the FCC approved a new rule detailing internet service providers can and can’t gather and use your information. The affected industries cried “unfair!” and now, with a new business-friendly FCC Chairman and White House, they are calling on Congress to make this pesky privacy rule go away.

Advertisers want Obama Era privacy rules repealed

January 27, 2017

Cross-Device Tracking: An FTC Staff Report

January 26, 2017

On January 23, the Federal Trade Commission (FTC) released “Cross-Device Tracking: An FTC Staff Report,” which explains how cross-device tracking is used to track consumers across multiple devices, sets out the benefits and challenges of tracking, and discusses industry efforts to manage these challenges, as well as outlines recommended best practices with respect to transparency,

New FTC Chair Has Warned Against Stricter Privacy Rules

January 26, 2017

Increasing Demand for Accurate Location Triggers Skyhook’s 2016 Growth

January 25, 2017

In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and markets. New advertising solutions, enhancing targeting, insights and attribution, along with ongoing innovations in the wearables and internet of things (IoT) markets, drove a nearly

FTC Has Issues with How Advertisers Track You Across Your Devices

January 25, 2017

Have you ever been surprised to see an online ad on your computer for an item you recently shopped for on your phone? That’s the purpose of a phenomenon called “cross-device tracking”: techniques that can follow a user’s activity across apps and devices. And while it can sometimes benefit consumers—the same technology lets you pick

FTC Releases Cross-Device Tracking Report

January 25, 2017

The Federal Trade Commission yesterday released its report on cross-device tracking. The report, which follows the Commission’s November 2015 Cross-Device Tracking Workshop, describes some of the current approaches to track consumers across multiple connected devices, discusses industry self-regulatory approaches to protect consumer privacy, and offers recommendations for how to apply longstanding FTC principles like transparency,

FTC Report Drills Down On Cross-Device, But Has Little Fresh Advice To Share

January 25, 2017

The Federal Trade Commission’s cross-device report has few practical recommendations on what consumers can do to navigate the tangled web of cross-device privacy controls – or the lack thereof. Although the staff report, issued Monday, is a notable public statement on the space, it cleaves to the commission’s historical party line on tracking.