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The NAI Releases New Global Privacy Control Chrome Browser Extension to Facilitate Consumer Opt-Out Requests

September 15, 2025

Today, the NAI has released a Global Privacy Control (GPC) browser extension for Chrome to help consumers exercise their rights under state privacy laws to opt out of targeted advertising and sales of their personal data. While the specific legal requirements vary across state privacy laws, many states recognize that consumers should be able to

The NAI Comments on Draft Amendments to the Colorado Privacy Act (CPA) Rules

September 11, 2025

On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking was initiated in response to the passing of the Children’s Privacy Amendment, which amended the Colorado Privacy Act to provide heightened protections for minors’ online

Privacy Lessons and Takeaways for AdTech from the Privacy Enhancing Technologies Symposium 2025

Chloe Cowan

August 13, 2025

A Guest Blog by Chloe Cowan | August 13, 2025 The 2025 Privacy Enhancing Technologies Symposium (PETS 2025) held at Georgetown University in Washington, DC, July 14–19, brought together leading academics and privacy technologists to discuss key international research initiatives related to data privacy and security. Some of the insights drawn from recent research show

The NAI Comments on Proposed Rules under the NJ Data Privacy Act

August 1, 2025

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the ranks of other states that have undertaken rulemaking to implement new privacy laws. While the NAI is offering comments on many detailed points in the

The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment

July 16, 2025

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules that protect the privacy of children and teens while offering guidance on how the Colorado Department of Law should evaluate when a controller has “willfully

The NAI Submits Testimony Opposing California Location Bill, Urges Amendment

July 9, 2025

On July 8, the Network Advertising Initiative (NAI) submitted testimony opposing AB 322 unless it is amended. The NAI and its members strongly support the goals of this legislation to create necessary protections for Californians’ sensitive precise geolocation data, but are concerned that the bill as currently drafted is overly broad and would have the

The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements

June 16, 2025

On June 10, the NAI submitted comments on the California Privacy Protection Agency’s (CPPA) proposed regulations regarding the Delete Request and Opt–out Platform (“DROP”) System Requirements. The NAI offers the recommendations to assist the agency in meeting its consumer privacy objectives for the rulemaking while preserving a free, open, and secure internet for all California

The NAI Summit 2025: Celebrating 25 Years of Moving Privacy Forward

June 5, 2025

Advertising technology leaders and privacy experts recently celebrated the NAI’s 25th anniversary as a leading privacy self-regulatory organization at its annual NAI Summit, held in San Francisco on May 21-22. The NAI Summit was a productive and thought-provoking event, and featured high-level government officials, ad tech professionals, and industry thought leaders. Participants gathered to celebrate

The NAI Submits Comments on CCPA Updates, Cybersecurity Audits, Risk Assessments, ADMT, and Insurance Companies

June 3, 2025

On June 2, 2025, the NAI submitted comments to the California Privacy Protection Agency (CPPA) on CCPA updates, cybersecurity audits, risk assessments, ADMT, and insurance companies under the California Consumer Privacy Act (CCPA). The NAI supports of the recent modifications to the proposed regulations and offers additional recommendations, such as: Read the full comments here:

NAI Submits Testimony to Amend Oregon HB 2008

May 15, 2025

On May 3, the NAI submitted a recommendation to amend Oregon’s HB 2008 in form of a written testimony. The NAI urged the committee to adopt a tailored amendment as NAI’s members strongly support the goals of this legislation to create strong protections for Oregonians sensitive location data; however, concerns that the bill as passed

NAI Comments on House Privacy Working Group RFI

April 8, 2025

On April 7, the NAI submitted comments to the House Energy and Commerce Committee’s Privacy Working Group regarding the review of existing privacy laws and seeking input on a prospective federal comprehensive data privacy and security framework (“National Privacy Framework”). The current patchwork of U.S. state consumer privacy laws provides inconsistent protection for American consumers

NAI Comments on CFPB Proposed Amendments to Regulation V under FCRA

April 3, 2025

On April 2, 2025, the NAI submitted comments to the Consumer Financial Protection Bureau (CFPB) on its proposed amendments to Regulation V under the Fair Credit Reporting Act (FCRA). The NAI expresses concern that the proposal significantly expands the scope of FCRA beyond its intended purpose, potentially introducing broad privacy regulations and national security measures

NAI Comments on CA Bill AB 566 – Opt-out preference signal requirements

March 26, 2025

On March 25, the NAI submitted comments on California Bill AB 566, which addresses opt-out preference signal (OOPS) requirements. The NAI supports easy-to-use choice mechanisms for consumers, including the use of opt-out preference signals (OOPS). However, the NAI opposes AB 566 because it does not include appropriate safeguards to ensure that the OOPS it would

NAI sends letter to NY Governor re: the New York Health Information Privacy Act

March 19, 2025

On March 10, the NAI submitted a letter to New York Governor Hochul seeking tailored amendments to the New York Health Information Privacy Act (S929, “NYHIPA”) as the bill would have the unintended consequence of disenfranchising businesses that have chosen to establish offices in New York while preventing valuable – and often vital – processing

NAI Comments on CCPA Updates, Cyber, Risk, ADMT, and Insurance Regulations

February 19, 2025

On February 19, the NAI submitted comments to the California Privacy Protection Agency (CPPA) in response to proposed regulations regarding CCPA Updates, Insurance, Cybersecurity Audits, Risk Assessments, and Automated Decisionmaking Technology under the California Consumer Privacy Act. We offer the following recommendations which we are hopeful will assist the Agency in meeting its objectives for