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Audience-Matched Advertising Opt Out Member Guidance

October 23, 2019
The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and applications, as well as on covered devices. One result of the 2020 NAI Code’s expanded scope is that offline data onboarded for use in tailoring
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NAI Consumer Survey on Privacy and Digital Advertising

October 22, 2019
The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy.  The survey results feature three key findings: Consumers have significant online privacy concerns that are primarily driven by bad actors, such as hackers.  Consumers strongly favor ad-supported media and online services over those that require
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NAI Analysis of Verifiable Consumer Requests under the CCPA

September 1, 2019
This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify and respond to such requests. Further, it will provide recommendations to ad-tech companies regarding sensible approaches toward verifying and responding to such requests based on
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2018 Annual Compliance Report Released

August 30, 2019
The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI staff found that some member companies had various non-material violations of the Code, these members actively worked with NAI staff during the course of the
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The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

July 10, 2019
The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and careful consideration by all ad tech companies that process personal data of EEA (European Economic Area) residents. Overall, the ICO’s measured and iterative approach is
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NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users

June 6, 2019
Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile. Our organization also educates and
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NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users

May 16, 2019
Non-profit organization Network Advertising Initiative has announced its 2020 Code of Conduct. The document is meant to be an updated, more comprehensive version of the NAI Code, which was first published in 2000. The 2020 Code expands coverage to fully encompass all the new products and technologies relevant to today’s digital advertising industry and strengthens requirements related to the
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NAI Publishes 2020 Code of Conduct

May 15, 2019
The Network Advertising Initiative has published its “2020 Code of Conduct.” The document has been updated to include offline data and advertiser customer database information under the scope of tailored advertising. The NAI also expanded opt-in consent for ad delivery and reporting for precise location information. “Consistent with the California Consumer Privacy Act the NAI’s
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NAI Bans Behavioral Targeting of Users Under 16

May 14, 2019
The self-regulatory group Network Advertising Initiative has issued a new privacy code that prohibits ad-tech companies and other members from sending behaviorally targeted ads to anyone younger than 16. That provision is included in the organization’s revised code of conduct, unveiled Tuesday and slated to take effect in 2020. The prior code prohibited members from using
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FTC Hearings #12: The FTC’s Approach to Consumer Privacy Day 1

April 16, 2019
The FTC held its 12th Hearing on Competition and Consumer Protection on April 9 and 10, 2019. The overall theme of the two-day hearing centered on the FTC’s approach to consumer privacy. This is the 12th part of a series covering the FTC Hearings, the second day of this hearing can be found here and
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NAI Announces Leadership Role to Promote Robust Federal Privacy Law

April 8, 2019
Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America.  The mission of the Coalition is to promote a transformative, robust U.S. privacy framework that would set forth clear, enforceable and nationwide consumer privacy protections, establish new prohibitions on
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