Member Viewpoint: Quantcast’s Privacy By Design Approach to GDPR Compliance
May 14, 2019
Quantcast and GDPR: A privacy-by-design approach by Co-Founder and CEO Konrad Feldman
NAI Bans Behavioral Targeting of Users Under 16
May 14, 2019
The self-regulatory group Network Advertising Initiative has issued a new privacy code that prohibits ad-tech companies and other members from sending behaviorally targeted ads to anyone younger than 16. That
FTC Hearings #12: The FTC’s Approach to Consumer Privacy Day 1
April 16, 2019
The FTC held its 12th Hearing on Competition and Consumer Protection on April 9 and 10, 2019. The overall theme of the two-day hearing centered on the FTC’s approach to
NAI Announces Leadership Role to Promote Robust Federal Privacy Law
April 8, 2019
Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America. The mission of the
ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws
April 8, 2019
Privacy for America is a new coalition founded by trade organizations 4A’s, ANA, IAB and NAI intended to create strict privacy protections for US consumers. The coalition seeks national law
NAI Comments to California AG Xavier Becerra re: CCPA Regulations
March 1, 2019
The Network Advertising Initiative (“NAI”) is pleased to submit this letter in response to the Department of Justice’s request for comments regarding implementing regulations it may promulgate under the California
How the NAI Protects Consumers’ Sensitive Information in Digital Advertising
February 27, 2019
Fortune recently published an article expressing concern about the potential misuse of sensitive personal data in digital advertising. User activity online and across mobile apps is often highly personal and potentially
Member Viewpoint: NinthDecimal Reacts to the GDPR, CCPA, & The Changing Tide in Consumer Data Privacy
February 7, 2019
Privacy has been in the news a lot this past year, and for good reason. Two recent initiatives, GDPR and the California Consumer Privacy Act (CCPA), reflect increased awareness of
NAI Participates in Ad Industry Letter to Sen. Carlyle regarding WA Privacy Act
January 1, 2019
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses, to household brands, across every segment of the advertising industry, including a
NAI Comments to FTC re: Consumer Privacy Hearings
December 21, 2018
Thank you for to opportunity to submit comments in advance of the upcoming hearing on Consumer Privacy, scheduled for February 12-13. Please find below detailed responses to the questions for
How the NAI Helps Protect Consumer Location Data
December 14, 2018
In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use
NAI Comments to NTIA re: National Privacy Framework
November 9, 2018
Thank you for providing this thoughtful, comprehensive approach to enhancing consumer privacy and balancing the need to promote robust innovation, and for the opportunity to comment. The NAI concurs that
Summary of First FTC Hearing on Competition & Consumer Protection in the 21st Century
September 17, 2018
On Thursday, September 13th , the FTC began its Hearings on Competition and Consumer Protection in the 21st Century. It was the first in a series of hearings on whether
Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance
April 23, 2018
The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken
NAI Consumer Survey: Digital Advertising, Online Content, and Privacy
April 9, 2018
In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this