NAI Issues New Guidance for Consumer Consent
December 2, 2019
The self-regulatory group Network Advertising Initiative has issued guidance that expands on new requirements in its updated privacy code, including the mandate to obtain consumers’ opt-in consent before collecting or using “sensitive”
NAI Analysis – CCPA Sales
November 1, 2019
Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis
Update on Viewed Content Advertising
October 29, 2019
The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered
Audience-Matched Advertising Opt Out Member Guidance
October 23, 2019
The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and
NAI Consumer Survey on Privacy and Digital Advertising
October 22, 2019
The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy. The survey results feature three key findings: Consumers have significant
NAI Analysis of Verifiable Consumer Requests under the CCPA
September 1, 2019
This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify
2018 Annual Compliance Report Released
August 30, 2019
The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI
The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry
July 10, 2019
The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and
NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration
June 21, 2019
IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations
NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users
June 6, 2019
Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of
NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users
May 16, 2019
Non-profit organization Network Advertising Initiative has announced its 2020 Code of Conduct. The document is meant to be an updated, more comprehensive version of the NAI Code, which was first published in 2000.
NAI Publishes 2020 Code of Conduct
May 15, 2019
The Network Advertising Initiative has published its “2020 Code of Conduct.” The document has been updated to include offline data and advertiser customer database information under the scope of tailored