The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
December 23, 2015
When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious invasion of privacy,” while vendors and ad industry trade groups refer to “innovation in ad tech,” driving “the Internet economic engine” and delivering a “seamless digital experience.” There’s clearly a disconnect.
