Privacy Policy
Updated September 15, 2025
The Network Advertising Initiative (“the NAI”) is a non-profit corporation and a trade association representing digital advertising companies (“Members”) committed to responsible business and data management practices to help promote consumer privacy and trust in digital advertising.
The information provided here explains the NAI’s collection, use, disclosure, and other processing of personal information on our websites, when hosting or participating in events, and when managing relationships with members of the advertising community and the public.
The NAI strives to be clear and transparent about how we process personal information. We will not collect more personal information than is needed to accomplish the purposes described in this privacy policy, and will not retain any personal information collected longer than is necessary to fulfill those purposes.
Personal information we collect
From visitors to our website:
- We collect and store in server logs information such as visitor browser type, IP address, operating system, the date and time of visits, the pages visited on the site, time spent viewing the site, and return visits to the site.
- We use Google Analytics, a service that records visitor information such as the referral web domain, type of operating system/browser used, date and time of visit, and other information relating to activities on our website to understand its usage better, analyze trends, and optimize the website experience.
- Information visitors provide us such as contact information to submit a question, comment or request.
From individuals who participate in events we host or participate in
- Information provided by those individuals such as their name, professional affiliation, contact details, biographies, profile photographs, opt-ins/opt-outs for marketing and working group selections when they engage with us.
- We may process travel itineraries and payment information for reimbursements if an individual is a guest of or speaker for the NAI.
- We may collect photographs of individuals at our events and use them in promotional materials on our website or for other events.
From individuals representing our member companies and working group participants:
- Information provided by those individuals such as their name, professional affiliation, contact details, biographies, profile photographs, opt-ins/opt-outs for marketing and working group selections when they engage with us.
How do we use personal information?
In addition to the processing noted above, we may also use information from visitors to our websites to better understand use of our site, and to help manage, maintain, enhance and improve our websites. We also store IP addresses for fraud detection and prevention purposes.
When individuals provide information to us, whether via our website or in connection with events, we may use it to:
- Communicate and respond to their inquiries and requests
- Provide email updates
- Register and manage events
- Conduct surveys
Individuals that receive promotional emails from us may unsubscribe from those emails using the link provided in those emails.
We may use any of the personal information we collect for compliance purposes, including enforcing our Terms of Use or other legal rights.
Who do we share personal information with?
We do not rent, sell, share, or otherwise make available any personal information collected through our websites with third parties for any advertising or marketing purposes.
We do share personal information with service providers as follows:
- We may share personal information with our service providers who need the information to perform services on the NAI’s behalf.
- We also may disclose personal information if required to do so by law, including by search warrant, subpoena, or court order.
If you provide personal information to us when registering for or participating in one of our events or through using services as an NAI member or working group participant, we may use and share that information with our partners to provide the benefits of NAI membership and working group participation, as well as to market our future events and services to you.
We may also disclose your personal information for other purposes with your permission.
Technologies used on our websites
Cookies
We use cookies on our websites. If a Member logs in to the members area section of our site, we set a cookie with a randomly-generated pseudonymous identifier to allow the member to navigate those pages.
We also serve cookies to help us track web traffic on our websites.
You have the ability to manage the use of cookies on your browser or device using control or preference settings. To learn more about cookies, visit http://www.allaboutcookies.org/. To learn more about managing your web browser cookie settings, visit our informational page.
Third-Party Content, Links, and Plug-ins
This website contains links to other websites not owned or managed by the NAI. Please be aware that we are not responsible for the privacy practices of those, or any other, websites. If you have questions about how those websites collect and use data, you should read their websites’ privacy policies.
Data Security
We use commercially reasonable procedures to protect the personal information that we collect. However, we cannot guarantee the security of our databases, nor can we guarantee that personal information you supply won’t be intercepted while being transmitted to us over the internet.
The NAI is a U.S. organization that operates in the U.S.. Your personal information will be transferred to, processed, stored and accessed by us and our service providers in the U.S. and in any other jurisdiction where we or they operate, which may not provide you the same level of privacy protection as you are entitled to in your jurisdiction. By providing us with your information you consent to any such transfer, storage or use.
Changes to Our Privacy Policy
As our organization, membership, and services evolve, this Privacy Policy may be revised to reflect those changes. We reserve the right to amend this Privacy Policy at any time, for any reason. If we decide to change our Privacy Policy in the future, we’ll post the changes here and indicate at the top of the page the last date on which it was updated. Unless otherwise noted, all changes will be effective when posted.
Change log:
- September 15, 2025.
- Made changes to privacy policy terminology to streamline and simplify the policy.
- Removed references to personal information processed in connection with NAI opt-out tools that have been deprecated as of September 15, 2025.
Questions?
You may contact us for any reason in connection with this Privacy Policy at help@networkadvertising.org.