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NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA Compliance

The Network Advertising Initiative (NAI) released guidance warning brands and publishers about the risks of adopting a strategy for complying with the California Consumer Privacy Act (CCPA) by designating ad-tech vendors as “service providers” to allow for data transfers that are not “sales” of personal information under the law and do not require posting a “do not sell” link.

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