The Network Advertising Initiative, the trade org for ad networks, has issued some guidelines for non-cookie tracking technologies – such as probabilistic device IDs from companies like Drawbridge and Tapad.
Online ad tech companies that track consumers with digital fingerprints or other methods beyond traditional cookies must disclose their use of “non-cookie technology,” the self-regulatory group Network Advertising Initiative says
For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for
In 2013, the NAI released the 2013 Code of Conduct, which significantly revised and updated the NAI’s self-regulatory framework. Today, the NAI is releasing the 2015 update to the Code, which
Looking back at my Google search history, one animal sex part at a time.Back in 2006, I was mainly into Google for the cute stuff. Take one search session from
Congratulations! FIA did it! FIA: SAVING REAL LIVES IN REAL TIME is the Winner of the 19thAnnual Webby People’s Voice Award in Interactive Advertising: Public Service & Activism. Check out
The Federation for Internet Alerts (FIA) is nominated for a Webby Award and we need your help! Vote for FIA in the Interactive Advertising: Public Service & Activism category! FIA is an organization dedicated
This year’s NAI Member Summit is fast approaching. Scheduled for just over one month away, on May 21 in New York City, the 2015 Summit is expected to be our biggest and
NAI is pleased to release our sixth Annual Compliance Report today, providing a summary of the findings from our compliance monitoring processes during the 2014 compliance period (January 1, 2014 to December
NAI Annual Compliance Report Highlights Members’ Strong Commitment to Responsible Data Collection, Use and Consumer Privacy WASHINGTON, DC – March 30, 2015 – The Network Advertising Initiative (NAI), the leading non-profit self-regulatory association
Register today to take advantage of the Early Bird Registration Rate and save $100 for the NAI Annual Summit, May 21, in New York City. The registration rate increases from $299 to