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Why You May End Up Dating McDonald’s This Friday Night

September 21, 2015
Marketing managers and agencies worldwide are poised to swipe right for an advertising love-match in Tinder. With 50 million users, 1 billion-plus daily swipes and one in five users swiping right on brands, according to Tinder co-founder and CEO Sean Rad, demand for the dating app’s ad inventory is about to uncork.
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Guest Blog: Self-Regulation Through Innovation

July 2, 2015
In the few weeks since the close of this year’s NAI Summit, I have had the opportunity to reflect on the event and I’d like to share a few thoughts about my experience. The Summit left me reinvigorated and amazed by the collective work we’re doing to advance the causes of effective digital advertising and
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5 Takeaways from NAI Summit 2015

June 5, 2015
As we wrote last week, NAI Summit 2015 was a huge success! Having joined NAI in March, this was my first Summit as CEO. A few reactions: I was encouraged by the extremely high energy throughout the day-long event. I was impressed by the commitment our member companies have shown and continue to show to NAI
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NAI Summit 2015 was a Huge Success

May 28, 2015
Attachment Size  leigh_freund_opening_remarks_2015_nai_summit.pdf 207.71 KB  jeanette_fitzgerald_speech.pdf 198.8 KB  kelly_welsh_remarks.pdf 29.63 KB We are pleased to report that the 2015 NAI Summit was a great success!  The day-long event featured five panel discussions on timely and wide-ranging topics (See the full agenda here) as well as a keynote presentation from U.S. Department of Commerce General Counsel Kelly
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The Network Advertising Initiative Issues Privacy Guidelines for Interest-Based Advertising, Ad Delivery and Reporting

May 22, 2015
The Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance). The NAI is a self-regulatory organization for third-party digital advertising companies. Consistent with the NAI Code of Conduct (NAI Code) which was designed based on the Fair
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Retailers Are Big Spenders; Device ID Regulation

May 20, 2015
The Network Advertising Initiative, the trade org for ad networks, has issued some guidelines for non-cookie tracking technologies – such as probabilistic device IDs from companies like Drawbridge and Tapad. “Members must tell their publishing partners – that is, the operators of Web sites where data is collected – to notify consumers about non-cookie tracking
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Moving Beyond Cookies: A Collective Effort of NAI Members

May 18, 2015
For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for NAI Members: Use of Non-Cookie Technologies for Interest Based Advertising Consistent with the NAI Code of Conduct, we are proud to add to this legacy
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