Skip to content
logo
How to Opt Out
Understanding Digital Advertising
Consumer Input & Feedback
Careers
Search
Contact
Home Policy & News
How to Opt Out

The Network Advertising Initiative Issues Privacy Guidelines for Interest-Based Advertising, Ad Delivery and Reporting

May 22, 2015
The Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance). The NAI is a self-regulatory organization for third-party digital advertising companies. Consistent with the NAI Code of Conduct (NAI Code) which was designed based on the Fair
Read More

Retailers Are Big Spenders; Device ID Regulation

May 20, 2015
The Network Advertising Initiative, the trade org for ad networks, has issued some guidelines for non-cookie tracking technologies – such as probabilistic device IDs from companies like Drawbridge and Tapad. “Members must tell their publishing partners – that is, the operators of Web sites where data is collected – to notify consumers about non-cookie tracking
Read More

Moving Beyond Cookies: A Collective Effort of NAI Members

May 18, 2015
For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for NAI Members: Use of Non-Cookie Technologies for Interest Based Advertising Consistent with the NAI Code of Conduct, we are proud to add to this legacy
Read More

2015 Update to the NAI Code

May 14, 2015
In 2013, the NAI released the 2013 Code of Conduct, which significantly revised and updated the NAI’s self-regulatory framework.  Today, the NAI is releasing the 2015 update to the Code, which intends to clarify certain obligations present in the 2013 Code of Conduct, and the accompanying commentary, in response to questions received by the NAI staff
Read More

I Googled That?

May 5, 2015
Looking back at my Google search history, one animal sex part at a time.Back in 2006, I was mainly into Google for the cute stuff. Take one search session from October of that year, when I keyed in kitten, then sleeping dog, then Leonardo Dicaprio, then kitten with baby chick.
Read More

Guest Blog: FIA Wins Webby Award!

April 28, 2015
Congratulations! FIA did it! FIA: SAVING REAL LIVES IN REAL TIME is the Winner of the 19thAnnual Webby People’s Voice Award in Interactive Advertising: Public Service & Activism. Check out our listing on the Webby site: http://wbby.co/jgqH This is a quite an honor for FIA! With nearly 13,000 entries from all 50 states and over 60
Read More

Vote to help FIA win a Webby Award!

April 20, 2015
The Federation for Internet Alerts (FIA) is nominated for a Webby Award and we need your help!  Vote for FIA in the Interactive Advertising: Public Service & Activism category! FIA is an organization dedicated to disseminating alerts for serious events worldwide, such as child abductions or the imminent threat of a tornado or other hazard. FIA Partners include NAI
Read More

NAI 2014 Annual Compliance Report Released Today

March 30, 2015
NAI Annual Compliance Report Highlights Members’ Strong Commitment to Responsible Data Collection, Use and Consumer Privacy WASHINGTON, DC – March 30, 2015 – The Network Advertising Initiative (NAI), the leading non-profit self-regulatory association comprised exclusively of third-party digital advertising companies and dedicated to responsible data collection and its use, today released its 2014 Annual Compliance Report, a review of
Read More